Since 1992, ShopperTrak has been helping malls, retailers and entertainment venues around the globe learn who is coming through their doors, where they are going & how to make the most of that information. Their technology & real-time insights help these businesses increase store traffic and the size of each transaction.
The company’s outdated web presence didn’t reflect its true market position or explain enhanced capabilities that it recently added through acquisitions. It also didn’t reflect the company aesthetic, which is embodied in ShopperTrak’s new, highly modern LEED-certified headquarters that takes up the entire 41st floor of the Willis Tower.
After ShopperTrak reached out to Solid Digital, we embarked on a mission to show the company’s full value using an interactive, story-driven experience.