A Web Design Agency for Brands
We’re an award-winning web design agency specializing in custom website design, development, and digital marketing. Our team of experienced professionals is dedicated to providing high-quality services that are tailored to meet each client’s unique needs and improve their digital value.
Web Design
Our team understands the importance of creating a website that is tailored to the target audience and addresses their needs directly. Customer journey mapping is a key component of user-focused design and allows us to create a website experience that not only meets the user’s expectations but exceeds them.
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We've built our process and developed expertise around the singular focus of helping brands grow. Reach out to find out more, and help us learn about you and your goals.
Our Website Design Process
Our web design agency follows a four-step process to create custom websites that meet the unique needs of our clients: Learn, Strategize, Create, and Grow. Throughout each phase, our expert team of designers, programmers, marketing strategists, project managers, and copywriters work in collaboration with marketing leaders and their teams to ensure understanding and agreement before moving forward.
Learn
The design process is an important part of any web design project, and the learn and discovery phase is a crucial part of the journey. At our web design agency, this phase helps to ensure that the project is started off on the right foot and that all parties involved are on the same page when it comes to the project’s goals and objectives.
At the start of this phase, we take a look at the industry, organization, and competitors to better understand the project and get a clearer picture of what the final website should look like. We also conduct research and interviews to get a better understanding of the project’s requirements and the needs of the stakeholders.
We also use this phase to conduct a technology assessment to determine which technologies and tools will be the most suitable for the website. We also use this time to define the project’s V0 schedule, which allows us to plan the project timeline and ensure that all goals and objectives are met.
Strategy
The strategize phase of website design is often one of the most important aspects of successful website development. At our web design agency, we approach this phase in much the same way as a gardener plants a seed and carefully watches and nurtures it as the roots begin to form beneath the soil.
The strategize phase begins with ideation and visualization. Here, our team uses the insights and data collected from the discovery phase to create a comprehensive sitemap, wireframes, and style board for the website. This allows us to map out the navigation structure, content, SEO plan, and design of specific pages. This phase also includes creating a content strategy to ensure that all content is optimized for search engine rankings as well as helping to create a memorable user experience.
At this stage, our team begins to craft the user interface and user experience of the website. We use data from the discovery phase to inform the design, allowing us to create a consistent and engaging experience for all users. Additionally, we assess how users will interact with the website and design it to encourage conversions and user engagement.
Create
Once consensus has been reached and the necessary approvals have been signed, the website-building process begins in the create phase at our web design agency. This is where the major production work starts, and key pages are developed in the content management system (CMS). During this phase, technical integrations, such as payment processing, analytics, and other services, are added to the website. Design elements, images, illustrations, and copy are then added to the pages, and reviews, revisions, and quality assurance (QA) take place prior to the website launch.
The website creation process begins with the development of the website’s architecture, which involves determining the navigation structure, user flows, and page types. This allows for the website to be organized in a logical manner that is both easy to use and visually appealing. Once the architecture has been established, our team of designers can begin creating a visual hierarchy for the website as well as choosing a color palette and font choices. We can also incorporate illustrations and graphics to further communicate the brand and enhance the user experience.
Grow
When it comes to the success of a website, the launch is just the beginning. After the initial launch, there is still a lot of work to be done in order to ensure its ongoing success. This is where our web design agency, Solid Digital, comes in.
At Solid Digital, we consider the launch of a website only the start of the next phase of Digital Growth®. We understand that the website is the foundation of success and must be properly managed and maintained in order to stay competitive and profitable. We don’t just launch the website and call it good—we provide ongoing support, maintenance, and optimization to ensure that it continues to perform at its best.
We understand the importance of conversion, engagement, and brand awareness, and we strive to make sure your website is doing its job. Our team of experienced website designers, developers, and marketers will work closely with you to understand your specific needs and objectives and develop a customized strategy to help you achieve your goals. From SEO and PPC to email marketing and website analytics, we have the tools and expertise to help you make the most of your website.
A Web Design Company Built for Digital Growth
How can we be both a web design agency and a Digital Growth agency? Well, to us, it’s simply a continuum. Once you have a website—built for UX and lead gen, and created to grow along with your business—the way in which you use that website is what makes all the difference. It may never see the light of day in SERPs or it could give your buyer personas a new reason for switching over to your brand. Our Digital Growth program was created to help marketing leaders and their teams obtain continual, sustained online growth. Through a proven set of four KPIs, established objectives, habit-building actions, work sessions, and more, our data-driven approach helps brands stay relevant in a competitive online space month after month and year after year.
Local clients we work with
Our Capabilities
From research and discovery through continual growth, we help clients with:
Online community college Calbright wanted to advance along with its enrolled students, and provide long-term student success through economic opportunities and education. To grow its enrollment and impact, Calbright needed strategic growth—they needed Digital Growth Marketing.
Hometown America wanted to boost home sales and easily update community information. Outfitted with improved UX, accessibility and a consistent design, their new site is the first step of enhancing the quality of life for anyone searching for a Hometown America community.
PEC came to Solid Digital specifically for their Digital Growth program. In PEC’s period of growth, they needed to be found by their ICP (ideal customer profile) more easily—through search and and an increased online presence.
- Denver
- Detroit
- Houston
- Indianapolis
- Jacksonville
- Kansas City
- Las Vegas
- Los Angeles
- Louisville
- Memphis
