Before the end of the iconic toy retailer, Toys R Us provided an on-demand streaming service focused on kid-friendly titles. We had a lot of fun creating their app for the Samsung Smart TV platform.
The biggest challenges on this project were limited time and challenging technology. Redbox needed to get this product up and running within 3 months to cover the holiday rush. On the technical side, the supporting service had to change their security libraries mid way through development. Our team had to be agile enough to support them.
Our engineering team is very nimble. We had to keep tight constraints on scope to make sure we knew exactly what we had to do.
Once the definitions were in place, we pre-defined the sprint schedule that seemed realistic and constantly monitored operations to keep an eye on risks. In terms of the midcourse technology adjustments, the risks were incredibly high. We lost some of the testing time we had planned, and a mutual decision was made by Redbox and Solid Digital to adjust the launch date to accommodate the changes.
In the end, we were able to launch the product before Christmas, as planned.
We were aware that time was critical for this project. There were a lot of discussions around what could and couldn’t be done for launch. As a service provider, it is sometimes hard to acknowledge we can’t do everything that a customer may want to do because of outside constraints.
For this project, we had to limit some of the features and strategize together to know what and when we would be providing for the initial phase. However, it was important to see beyond launch, as well, so we knew how to engineer the design and application to incorporate the additional features we had to forego.
Redbox is continuing to find ways to increase their footprint both in the physical and the digital world. We enjoyed working on this small portion of their endeavor.
Instructions on how to install the app on your Apple TV: https://redbox.custhelp.com/app/answers/detail/a_id/1628/~/how-do-i-add-the-redbox-app-to-my-apple-tv%3F