Digital Growth Marketing is our one-of-a-kind consulting service centered around our proprietary Digital Value index, which measures the performance of your marketing team’s digital marketing efforts.
Created to meet the need for continued, sustained online growth. We help marketing teams establish objectives, develop valuable habits, and increase their Digital Value during this ongoing, results-driven engagement.
Our best teams have the following:
A dedicated marketing team size of 3 – 20
On the cusp of becoming a marketing-led organization
The ability to create new content regularly
Strong understanding of how to utilize their CRM platform
Budget transparency and predictable spending
Our Digital Growth Program is a consultative and collaborative engagement for our teams to come together to develop a clear vision and strategy for your digital efforts. We focus on a business objective, four key KPIs, and a strategic plan designed to improve your Digital Value over time. The Digital Growth program focuses on goal tracking, measuring, taking action, and building the right habits.
During our Digital Growth Discovery session, we dive deeper to get an
understanding of your team, goals, brand objectives, pain points, habits, areas for improvement, and reporting metrics. This allows us to identify where to focus our support and begin to identify the strategic plan setting you up to track your Digital Value™ and improve your Digital Growth.We focus on the following metrics:
We’ll have 1-hour monthly check-in calls with you to review your Digital Growth report, update one another on the previous month’s action items in the Digital Growth Worksheet, and determine the following month’s action items.
In addition to our monthly status calls, we also hold individual monthly one-on-ones with up to 3 members of your marketing team. This gives your team members additional undivided time with our Digital Growth Strategists. During these one-on-ones, we focus on individual progress within the program, individual challenges and goals, industry tool training, and recommendations for growth.
In the 2nd month of each quarter we’ll spend time focused on a Special Topic with clients. These can vary per client and will be determined in the quarterly strategy meetings at the first of each quarter. These can include a variety of topics such as:
A/B Test Set-up
Social Media Consultation
Automation Workflow Analysis
Email Marketing Assessment
Hubspot Form Set-up