With a goal of increasing organic web traffic, Juno sought to update and breathe new life into its web properties, while ensuring brand consistency and a streamlined user experience.
The Solid Digital team participated in every step of the way with the art direction for the photographers and videographers, we worked with the client on the script and were present the day of the shoot. We’ve written about the importance of original content and it was great to have a client that shared this goal.
In addition to brand research and digital strategy sessions, Solid Digital also provided additional services aiding in the planning, direction, coordination, and production of a photoshoot, video shoot, and website redesign.
Our Creative Director went onsite and worked through a variety of shots required. He did a walkthrough to build a comprehensive shot list and make sure that all of the imagery that we were looking for was captured. We also were involved with creating the script and facilitating the interview and video direction. With the help of the fantastic photographer Jeff Sciortino, we were able to stage the office and complete the photo and video shoot in one day.
The client was very open to listening to our ideas, we were able to pitch little details that made this website stand out from the rest. The website design was provided by our Chicago based studio, along with WordPress web development services. The team added enhancements like animations and advanced CSS techniques to make the site really come alive.
At Solid Digital we don’t like to let good things end. After we completed the initial website redesign we continued to work with the client on a variety of internal tools including an HR wiki for James Drury personal.