Panopta was looking to transform its website. Along with an overall refresh of the site and a more up-to-date user experience, the redesign needed to better address Panopta’s value proposition and the solutions that the company provides.
Solid Digital was hired to deliver a SmartTV application that would work on both Samsung (Orsay, Tizen) and LG (NetCast, webOS) TVs. Users were able to order first run post-theatrical release movies and on the same app, simultaneously order food from a selection of local take-out/delivery restaurants. The video was delivered securely using PlayReady DRM directly to the TV and the food was scheduled to be delivered by integrating with a custom API.
We used our previous experience building TV applications to build an app that could share 90% of the codebase between devices and platforms, there were four in total. Our proven process of building an app once and compiling it to the target environment (Samsung, LG, Toshiba, etc) worked like a charm for this project. It was also possible to compile custom user interface elements depending on the platform, which means functionality specific to colored buttons on the remote could be custom per device/operating system.