Web Design & Marketing, Website Redesign

Broadly Design & Digital Marketing Partnership

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Introduction

Broadly is an innovative small business software and service provider dedicated to helping local business owners achieve growth by fundamentally transforming the customer service and review collection experience.

Broadly has grown to support thousands of local businesses by providing a simple and easy to use solution to connect with customers, provide a better customer experience, grow online reviews and stand out from the competition.

When it came time to elevate their brand and support their own website and marketing initiatives, Broadly turned to Solid Digital to redesign and develop key pages, improve SEO positioning and ultimately increase conversion opportunities.

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The Partnership

With Broadly’s team focused on the day to day work of supporting their own clients the Solid Digital team was able to provide the additional resources to help define, implement and test ongoing website updates and improvements.

In addition to Creative and Technology support, we’d also partnered with Broadly to provide guidance and support with various SEO and marketing initiatives—including technical SEO maintenance, strategic keyword research, on-page optimization, real-time A/B testing and conversion optimization.

This involved close collaboration and weekly strategy meetings, so our teams were adequately in-sync and able to make informed decisions quickly, which was critical to Broadly’s fast-paced workflow.

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Strategy & Workflow

In collaboration with Broadly we mapped out the scope and priority of work with emphasis on mobile responsiveness, defined the schedule and set up regular check-in meetings to monitor progress.

Each time we reconvened we kept larger goals front and center keeping both teams focused on the upcoming milestone. This planning, collaboration and focus allowed us to accomplish the objectives we established within the time and budget parameters set in place.

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Results

After transforming their website and supporting their online presence through a variety of marketing strategies and initiatives, Broadly.com has seen a substantial lift in organic visibility and website performance.

We’re proud to have had the opportunity to partner with Broadly to help them establish a solid foundation they’ll be able to build upon for years to come.

+147% New Users

+312% Organic Traffic

4.70% Website Conversion Rate