Specialized Keyword Research & Content Strategy
We worked closely with Edlong as well as another of their vendor partners to provide strategic industry & competitive research, identifying key product/service-focused search terms as well as more qualified long-tail queries designed to support the effectiveness of content being produced.
Conversion Optimization & A/B Testing
We’ve also been providing ongoing A/B testing services, with a goal of increasing website efficacy and converting as much qualified traffic into leads as possible. Using Google Optimize, we’re able to conduct dynamic testing of things like page payout, messaging & copy, visual design, and more.
As a result, we’ve seen a +52.17% increase in overall website conversion rate, delivering exponentially more sales-qualified leads in the “Sample Request” category.