Over the years we’d had the pleasure of working with various members of the Edlong team in their previous roles at other organizations on a variety of website projects and marketing initiatives. As the need to improve the Edlong.com website surfaced, our old friends saw fit to pull Solid Digital into the mix—and we were certainly thrilled to be able to dive back into the wonderful world of food ingredients.
Edlong had previously struggled with the complexities and challenges of managing multiple websites—in their case, one in English and one in Spanish—which made it difficult for their teams to update or add new content.
Additionally, their team had spent lots of time and energy developing engaging traditional marketing materials, but weren’t adequately presenting that high quality, informative content on their website.
With a goal of consolidating Edlong’s English and Spanish sites and properly representing the Edlong brand online, we embarked upon a journey to unify and elevate their digital presence.
Together we were able to make Dairy Technology fun and inviting. The design is the star in this project! The imagery and theme provide an elegant experience that drives users to want to learn more and reach out to Edlong.