St. Charles Trading needed a new website that reflected the company’s great culture and unique vibe, while signaling the start of a new growth trajectory.
Over the years we’d had the pleasure of working with various members of the Edlong team in their previous roles at other organizations on a variety of website projects and marketing initiatives. As the need to improve the Edlong.com website surfaced, our old friends saw fit to pull Solid Digital into the mix—and we were certainly thrilled to be able to dive back into the wonderful world of food ingredients.
Edlong had previously struggled with the complexities and challenges of managing multiple websites—in their case, one in English and one in Spanish—which made it difficult for their teams to update or add new content.
Additionally, their team had spent lots of time and energy developing engaging traditional marketing materials, but weren’t adequately presenting that high quality, informative content on their website.
With a goal of consolidating Edlong’s English and Spanish sites and properly representing the Edlong brand online, we embarked upon a journey to unify and elevate their digital presence.
We worked closely with Edlong as well as another of their vendor partners to provide strategic industry & competitive research, identifying key product/service-focused search terms as well as more qualified long-tail queries designed to support the effectiveness of content being produced.
Conversion Optimization & A/B Testing
We’ve also been providing ongoing A/B testing services, with a goal of increasing website efficacy and converting as much qualified traffic into leads as possible. Using Google Optimize, we’re able to conduct dynamic testing of things like page payout, messaging & copy, visual design, and more.
As a result, we’ve seen a +52.17% increase in overall website conversion rate, delivering exponentially more sales-qualified leads in the “Sample Request” category.
Together we were able to make dairy technology fun and inviting. The website provides an elegant experience that drives users to want to learn more and reach out to Edlong. That elegant website experience, paired with smart SEO and ongoing conversion optimization, continues to prove a perfect recipe for success.