Broadly Digital Marketing Partnership

Introduction.

Broadly has grown to support thousands of local businesses by providing a simple and easy to use solution to connect with customers, provide a better customer experience, grow online reviews and stand out from the competition.

When it came time to elevate their brand and support their own website and marketing initiatives, Broadly turned to Solid Digital to redesign and develop key pages, improve SEO positioning and ultimately increase conversion opportunities.

The Partnership

With Broadly’s team focused on the day to day work of supporting their own clients the Solid Digital team was able to provide the additional resources to help define, implement and test ongoing website updates and improvements.

In addition to Creative and Technology support, we’d also partnered with Broadly to provide guidance and support with various SEO and marketing initiatives—including technical SEO maintenance, strategic keyword research, on-page optimization, real-time A/B testing and conversion optimization.

This involved close collaboration and weekly strategy meetings, so our teams were adequately in-sync and able to make informed decisions quickly, which was critical to Broadly’s fast-paced workflow.