In 2009, Solid Digital became a leader in on-demand video delivery for over-the-top (OTT) services. One of the many brands we built apps for was Best Buy under the CinemaNow name.
We take a deep dive into your brand, business objectives, personal goals, and how your plan will meet your customer’s needs. We also examine what your competitors are doing, and analyze data that shows what users love – and don’t love – about what’s already in the market. We collaborate with you to flesh out the KPIs that are relevant to your business goals and serve to measure your program’s success.
This is true for a marketing campaign, new website, application or back office software. We work with your team to determine the functionality and design that will engage your customers. We also detail the security necessary to protect your data and your users’ privacy. In the end, you should have a plan that is actionable, measurable and successful.
Building a website? An app? Every initiative should have a go-to-market plan for launching your initiative and maximizing its visibility after launch. We optimize everything to make it easy for customers’ to find it in app stores as well as via search, paid advertising, social media promotions and more. In addition to tracking business KPIs it’s important to monitor your app’s performance, and continually refine it based on real customers’ feedback.