Digital Strategic Planning

Would you build a house without using a blueprint? Neither would we… We’ll work hard to help you align your brand and marketing objectives to create a strong foundation for growth.

Let’s start with you, you are a master of your business, your brand and your customers. You might have a strategy, you might not, either way we are here to help and understand that a digital strategy is just a piece of the overall puzzle. To be a good digital partner it’s important to be excellent listeners, learners and advisers on the most effective tactics and projects. Really diving into your brand, your uniqueness, the identities and behaviors of your customers and the metrics that you find most important.

It’s our job to help you maximize your efforts with our experience and help you dig in and prioritize initiatives that have the most value for you. We are agile, have the experience and want you to succeed. Whether you are running a brand storytelling campaign, or navigating a large technical implementation, we have your back.

Our Approach

Understanding what you want and need.

We take a deep dive into your brand, business objectives, personal goals, and how your plan will meet your customer’s needs. We also examine what your competitors are doing, and analyze data that shows what users love – and don’t love – about what’s already in the market. We collaborate with you to flesh out the KPIs that are relevant to your business goals and serve to measure your program’s success.
  • Brainstorming & Collaboration
  • Research & Discovery
  • KPIs & Success Metrics

Take a user-centric approach to form and function.

This is true for a marketing campaign, new website, application or back office software. We work with your team to determine the functionality and design that will engage your customers. We also detail the security necessary to protect your data and your users’ privacy. In the end, you should have a plan that is actionable, measurable and successful.

Make it easy for customers to find and engage with you.

Building a website? An app? Every initiative should have a go-to-market plan for launching your initiative and maximizing its visibility after launch. We optimize everything to make it easy for customers’ to find it in app stores as well as via search, paid advertising, social media promotions and more. In addition to tracking business KPIs it’s important to monitor your app’s performance, and continually refine it based on real customers’ feedback.
Related work
Calbright: UX Design, Web Development & Accessibility

Solid Digital worked with Calbright to revamp the website design, add credibility and incorporate accessibility from the strategy through to the smallest design detail.

Sterling Trading Tech: A Modern Design to Elevate User Experience

Chicago-based Sterling Trading Tech was tasked with rebranding to better align with their position as a leader in their space and new technology offerings.

LumenVox: Rebranding, Web Design & Copywriting for the Future and Beyond

LumenVox came to Solid Digital as a brand new client in 2021, looking for a way to elevate their brand and create a forward-thinking, future-minded website that could drive top-funnel leads and establish a strategic journey with high-value CTAs.