Digital Strategic Planning

Would you build a house without using a blueprint? Neither would we… We’ll work hard to help you align your brand and marketing objectives to create a strong foundation for growth.

Let’s start with you, you are a master of your business, your brand and your customers. You might have a strategy, you might not, either way we are here to help and understand that a digital strategy is just a piece of the overall puzzle. To be a good digital partner it’s important to be excellent listeners, learners and advisers on the most effective tactics and projects. Really diving into your brand, your uniqueness, the identities and behaviors of your customers and the metrics that you find most important.

It’s our job to help you maximize your efforts with our experience and help you dig in and prioritize initiatives that have the most value for you. We are agile, have the experience and want you to succeed. Whether you are running a brand storytelling campaign, or navigating a large technical implementation, we have your back.

Capabilities

Website Assessments

Ideation & Visual Planning

KPIs & Goal Setting

Discovery & Analysis

Program Roadmaps

Technology Evaluation

Our Approach

Understanding what you want and need.

We take a deep dive into your brand, business objectives, personal goals, and how your plan will meet your customer’s needs. We also examine what your competitors are doing, and analyze data that shows what users love – and don’t love – about what’s already in the market. We collaborate with you to flesh out the KPIs that are relevant to your business goals and serve to measure your program’s success.

Brainstorming & Collaboration
Research & Discovery
KPIs & Success Metrics

Take a user-centric approach to form and function.

This is true for a marketing campaign, new website, application or back office software. We work with your team to determine the functionality and design that will engage your customers. We also detail the security necessary to protect your data and your users’ privacy. In the end, you should have a plan that is actionable, measurable and successful.

Make it easy for customers to find and engage with you.

Building a website? An app? Every initiative should have a go-to-market plan for launching your initiative and maximizing its visibility after launch. We optimize everything to make it easy for customers’ to find it in app stores as well as via search, paid advertising, social media promotions and more. In addition to tracking business KPIs it’s important to monitor your app’s performance, and continually refine it based on real customers’ feedback.

Marketing Planning
Go to Market Strategy
Performance Reporting

Baker Hill, a trusted leader in lending technology, has weathered challenging markets and global events over the years. However, to drive business growth more effectively through their website, they needed to update their approach. This included migrating their CMS, refining their messaging to focus on clients, and sharpening their brand identity and value proposition to align with their expanding software offerings.

BioLEAP: Modernizing Design & UX for a Nonprofit

Humane science education tool company BioLEAP provides grants, curriculum, and resources for science educators. As their resources expanded, they knew their website needed redirection—Solid Digital guided them as they migrated content, refreshed branding, tailored messaging to educators, and streamlined their aggregate catalog of humane dissection alternatives.

Investortools: Branding, Web Design & Development

Trusted fixed-income investing software solution provider Investortools sought to re-brand and modernize their website. To better represent the prominent systems and tools they provide, Investortools went to Solid Digital for a new logo and website built for growth.