Strategic Planning

Digital Strategic Planning

Would you build a house without using a blueprint? Neither would we… We’ll work hard to help you align your brand and marketing objectives to create a strong foundation for growth.

Let’s start with you, you are a master of your business, your brand and your customers. You might have a strategy, you might not, either way we are here to help and understand that a digital strategy is just a piece of the overall puzzle. To be a good digital partner it’s important to be excellent listeners, learners and advisers on the most effective tactics and projects. Really diving into your brand, your uniqueness, the identities and behaviors of your customers and the metrics that you find most important. 

It’s our job to help you maximize your efforts with our experience and help you dig in and prioritize initiatives that have the most value for you. We are agile, have the experience and want you to succeed. Whether you are running a brand storytelling campaign, or navigating a large technical implementation, we have your back. 

Capabilities

Digital Audits

Ideation & Visual Planning

KPIs & Goal Setting

Discovery & Analysis

Program Roadmaps

Technology Evaluation

Our Approach

Understanding what you want and need.

We take a deep dive into your brand, business objectives, personal goals, and how your plan will meet your customer’s needs. We also examine what your competitors are doing, and analyze data that shows what users love – and don’t love – about what’s already in the market. We collaborate with you to flesh out the KPIs that are relevant to your business goals and serve to measure your program’s success.

  • Brainstorming & Collaboration
  • Research & Discovery
  • KPIs & Success Metrics

Take a user-centric approach to form and function.

This is true for a marketing campaign, new website, application or back office software. We work with your team to determine the functionality and design that will engage your customers. We also detail the security necessary to protect your data and your users’ privacy. In the end, you should have a plan that is actionable, measurable and successful.

Make it easy for customers to find and engage with you.

Building a website? An app? Every initiative should have a go-to-market plan for launching your initiative and maximizing its visibility after launch. We optimize everything to make it easy for customers’ to find it in app stores as well as via search, paid advertising, social media promotions and more. In addition to tracking business KPIs it’s important to monitor your app’s performance, and continually refine it based on real customers’ feedback.

Our Expertise

Digital Growth™

Sustaining Digital Growth™ is like tending a garden. Are you spending the right amount time doing the right activities? Do you have the right tools and process to maximize your ROI?

Strategic Planning

We want our customers to create amazing online experiences. We believe that asking important questions and creating a plan up front puts them in the best position to succeed.

Digital Marketing

If you build it they will come... Right? Our team of digital experts will work closely with your team to understand your larger business goals and deploy smart strategies to achieve them.

UI/UX Design

Ever find yourself yelling at your screen? User focused design first understands the brand, identifies problems, and comes up with creative, data-driven ways to solve them.

Web Design & Dev

Great web design goes beyond just picking the right fonts, colors and imagery. We design and build intuitive websites that focus on a total user experience aligned with your goals.

App Design & Dev

From the front-end (what users see) to the back-end (how the system works), building and improving an app requires left brain and right brain cooperation. Yeah, we do that here!

Related Work

Toys “R” Us Streaming App Development

Before the end of the iconic toy retailer, Toys R Us provided an on-demand streaming service focused on kid-friendly titles. We had a lot of fun creating their app for the Samsung Smart TV platform.

Best Buy CinemaNow TV Application

In 2009, Solid Digital became a leader in on-demand video delivery for over-the-top (OTT) services. One of the many brands we built apps for was Best Buy under the CinemaNow name.

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