Understanding your current state and your desired future-state is crucial to making an effective and relevant plan. Together we define measurable goals that will guide our roadmap.
Documenting the primary target audiences and mapping out the customer journey will clarify the current experience and highlight available opportunities.
Based on what we’ve learned as a group, our teams will work together to brainstorm a list of initiatives that will impact the goals we set together in Discovery.
With a list of important initiatives, we estimate each item’s effort and expected impact in relation to the goals we set. We assign a high, medium, and low range for both impact and effort of each item.
We look for high impact/low effort items that provide quick wins. First, we look at the impact to focus on high, medium, then low impact items. For effort, we prioritize low, medium then high effort items.
We build a timeline and schedule that aligns with our team’s availability. We regularly review our backlog to evaluate the impact of work done on our goals and adjust priorities as needed.
The initiatives that make up the roadmap should all have an impact on the goals we set together. Other than that, the initiatives can cover a wide variety of work from improvements to a website or web app, PPC, SEO optimization, content creation, marketing campaign creation, or ongoing management.
The Program Roadmap should be a list of all Digital initiatives for the upcoming or current year. The work is typically completed by both the Solid Digital team and our client’s team. The roadmap is meant to provide visibility between teams to ensure everyone is working toward the same goals and that any blockers or collaboration that is needed is planned for in advance.
We typically organize our work into two week sprints. We incorporate sprint demos into our team meetings to review the current state of the work being done. This allows our teams to provide feedback and incorporate it into the upcoming sprint. By working this way we are able to make progress on new initiatives along with refinement and shorten the time needed to launch.
As we work through initiatives each month, we’ll measure their impact on the goals we set. If we find the impact less than expected, we may determine together to adjust our priorities. While these priorities may change, we recommend that the goals set are constant for the year, when possible.
Whatever your digital initiatives are, let us help you put together a plan that will help get there.