Only 8% of people report they achieve their set goals.
*University of Scranton
We believe in SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-based. First published in 1981, it is still pertinent today.
We know digital marketing – you are the expert in your industry and organization. Thoughtful collaboration isn’t just one of our values – it produces better results.
Setting the right goals and KPIs is not easy, but it’s the first step towards the achievement of successful outcomes. Our proven process will get you there.
Our CEO Jesse McCabe likes to say, “What gets measured gets done.” We couldn’t agree more! Locating accurate data and reporting on it is essential.
Once we collect data, it should tell a story that leads to action. Without understanding, comparing and acting on data, it becomes obsolete.
KPIs and goals are impermanent. Part of successful growth is changing and reiterating. It’s the scientific process of making decisions based on current information.
Goals are outcomes you strive to achieve. Marketing goals are most often closely related to overall organizational goals such as increasing revenue or revenue per customer.
Once you you have set goals, you can set appropriate KPIs that will allow you to measure and evaluate your progress over time.
Setting digital marketing goals is like setting goals for anything – they should be well-defined, important to success, attainable, and aligned with your objective.
Particular to digital marketing, a good place to begin is to think about online engagement whether that occurs through your website, social media or email campaigns.
We are here to help you find the right KPIs that will help you measure grow and ROI and get you where you want to be.