NJASAP, an independent pilot labor advocate needed to transform how they were digitally servicing their members. New forum, union management software and more.
To create a successful digital experience that not only people will truly love & admire, but also provides an increase in your digital value, you must keep your users at the heart of every design and business decision. We’ll help you understand your users more than you ever thought you could and ensure you meet your customer’s needs.
I’m sure your business is great at brainstorming, but how about rapidly producing and validating the ideas generated? Before designing an experience, you must first identify the problem or problems you’re looking to solve. Alongside the business objectives, the problem should feed the purpose for content type, page layout, features and functions. Words have gotten us this far, but now comes the time to quickly visualize solutions. We can help you get there.
A strong user interface starts with a blueprint backed by standards/best practices, but then is transformed with purposeful attractiveness. This attraction should be tailored to your audience, not over done, reinforce function, and simply put ‘make sense’. Most users appreciate the beauty through subconscious enjoyment, which builds trust and keeps them coming back for more.
Once your project has been released into the wild, the next step is becoming best friends with the data – monitoring and collecting as much insight/feedback as you can. Understanding how your users interact with your product is one of the biggest keys to improving it. Where are they going? How are they getting there? Where do they spend the most time? When do they leave and why? We can help you get the answers to all these questions.