Send more cohesive, targeted email campaigns for more engagement.
From subject lines to your bottom line, the right email marketing strategy is one that grows your audience, engagement and sales funnel.
Our Approach to
Like all of us, your target audience is inundated by daily emails. Sending what was once considered best practice for marketing outreach has quickly become outdated. We depend not only on the right subject line, content and technology, but on data that shows what works for your brand and audience. By continuously testing and reiterating, we help clients get results from their email marketing efforts.
Our Proven Process
- Project Kickoff
- Current Email Analysis
- Database + Audience Review
- Build Delivery Plan
- Develop Monthly KPIs
- Strategy Presentation
- Plan Approval
- Account setup
- Campaign Creation
- Responsive on-brand design
- Audience Segmentation
- Email Creation (2/month)
- Email List Management
- Campaign Planning
- Monthly & Quarterly Reporting & Strategy Meetings
After we complete comprehensive Learn, Discover and Create phases, we partner with brands to ensure we are driving reach, engagement and conversion goals month after month.
Strategy, targeting, content and design from digital marketing pros.
Brands We Work With
of marketers send emails weekly
average brand email open rate
average read time for brand emails
Frequently Asked Questions
Email marketing is a form of direct marketing in which brands reach out to specific lists via email to broadcast a message with a goal of some sort of engagement.
We collect data for every email that goes out. We look at metrics such as open rate, read rate and unsubscribes. We also look at click through rates and engagement and conversions of those who do click through. We compare metrics across different email campaigns as well as against your other digital marketing channels.
Our ongoing services start at $4,200 per month which includes a dedicated team, two email campaigns and reporting and recommendations based on performance data.
Many of our clients choose Hubspot which we find to be one of the easiest to use and best tools out there. Therefore, our primary expertise is within the Hubspot platform. However, depending on your needs, Active Campaign or Mailchimp could be a good option for your brand. We’re happy to learn more about your needs and offer our recommendation.