Pay Per Click Marketing (PPC)
Achieve more with your paid marketing agency.
We partner with organizations who demand more from their PPC agency. From learning about your business to transparent reporting and a dedicated team of pros behind you - our strategy leads to your success.
The successful execution of PPC marketing relies on best practices that many PPC agencies follow. Our unique offering lays in our collaborative approach including our learn and strategize phase as well as full transparency and regular tracking, reporting and meetings to continually improve campaign performance and ROI.
Our Proven Process
After kicking off, our teams will meet together for a discovery workshop to learn more about your organization, industry, audience, and objectives. We also perform an audit on current or previous PPC campaigns. This includes looking at keywords, bidding, ads, landing pages, and conversion rates and coming to you with recommendations.
- Kickoff & Discovery Meeting
- Current Account Audits
- Research + Analysis
Following the learn phase, our team uses the knowledge gained to make informed recommendations that go into a delivery plan. These include PPC networks, audiences, keywords, budgeting and bids, ad design and copy, and landing page design and content. We also agree on KPIs for success. During a strategy presentation, all stakeholders have an opportunity to ask questions and give input before the plan is signed off on.
- Build Delivery Plan
- Develop Monthly KPIs
- Strategy Presentation
- Plan Approval
The create phase is when production begins. Our PPC strategists and designers follow the agreed upon delivery plan to build out all assets needed for you PPC accounts. From adding geographic settings to entering negative keywords – our team takes care of all PPC campaign updates and set-up. In addition, landing pages are built out and conversion tagging is completed for tracking within the PPC platforms and GA4.
- Account Setup
- Campaign Creation
- Conversion Tag Integration
- Landing Page Creation
- Monitoring and Analysis
- Campaign Optimization
- Monthly Reporting & Meeting
- Quarterly Strategy Reviews
After our initial learn and strategize, we build out or restructure your PPC campaigns and partner to provide top-notch service and account management.
Pay Per Click Program
Single channel PPC management
Brands We Work With
brands planning to increase their PPC budgets in next year
average ROI for Google Ads PPC campaigns
of B2B marketers say PPC is significant channel for them
Frequently Asked Questions
PPC, or pay-per-click marketing is a type of digital marketing where you pay not for impressions or eyeballs, but for each click on your ad. The most well-known example is Google Search Ads, but there are other platforms that allow you pay by the click as well including LinkedIn.
There are two costs for PPC advertising. One is your agency management cost and one is media spend. The agency costs at Solid Digital start at $3,000 per month for PPC strategy and account management. Media spend depends on your budget, the competitiveness of the keywords you are bidding on, and desired reach. Our clients typically spend $20K or more per month in ad costs.
We start with a learn and strategize phase with each new client to understand your business, objectives, audience and audit any current PPC campaigns you have. Once a contract is signed, this can take two to three weeks and is followed by campaign and asset creation which takes another two to three weeks depending on the number of campaigns and ad designs and landing pages you’ll need. Once ads are created and approved, they can be enabled and go live immediately.
As an agency with a B2B focus, we get it. You don’t have a “buy now” button like an ecommerce website. However, we work with you to determine (and A/B test) valuable CTAs, form design and placement, and overall CRO on your landing pages. This is aligned with your PPC ads and keywords. We track engagement and form fills in Google Analytics and the PPC platforms where your ads appear. Getting MQL, SQL and sales data from you helps us take it one step further in determining ROI. With monthly calls and quarterly strategy sessions, you’ll have complete access to all of your data and exactly what we are doing to improve performance.