Copy Writing & Content Creation
Your brand’s website needs copy that drives visibility, engagement and conversions.
The SEO value of your on-page content can have a sizable impact on your rankings in the search results and be the difference between a potential lead finding your website vs. that of a competitor.
Once a user lands on your site, the design provides a layout for an online experience, but high-quality, readable, relevant copy is where your visitors will spend their time – and make a decision about what to do next.
Lastly, the right copy can be used to lead users on a journey towards convincing, action-oriented CTAs.
28%
Average amount of words web page visitors read during a given visit.
Source: Nielsen Norman Group
Begin with Content Strategy
Before we write a word, we partner closely with with our clients to learn about their brand, objectives target audience, industry and more. After our brand sprint exercise, we can help set guidelines for messaging voice and tone, as well as begin to layout what types of content will go where on your website and within various pages.
Connect with your Audience
Creating an online experience for your website visitors, means catering to your VIPs – your primary target audiences. We focus on speaking directly to your users, addressing their challenges, offering up the benefits and differentiators that keep them on-site and guiding them through an intentional user journey with curated information presenting along each step.
Optimize for Search
We conduct keyword research, compare your current rankings with that of your competition and make SEO recommendations based on data. We consider SEO throughout every step of the process from your top navigation and URL structure, to headlines and subheadings, CTAs, geo-targeted pages, contextual linking and more.
Our Process
Discovery
Keyword research
Customer journey
Audience insights
Brand tone of voice
Content audit
Competitive research
Strategy
High-level buckets of content
Marrying content & design
Wireframe creation
Page-by-page focus
Create
Including priority keywords
SEO optimization
Unique, engaging content
Consistent brand voice
Compelling CTAs
Grow
SEO worksheets
Training sessions
Content best strategy
Digital Growth®
Technical Consulting FAQs
What is your content writing process during website redesigns?
Our content writers are part of our team starting with the learn and discover phase where we ask questions and find out about your brand, industry, objectives, competitors and more. We also conduct research and share recommended target keywords for your website.
During the create phase, once wireframes of your pages are approved, our copywriters typically draft copy in batches, which go to the client for review, revisions and approval.
How do you incorporate keywords in website copy?
Each page should have it’s own primary keyword phrase (and many have a secondary phrase or two as well). We use these keywords in page titles, metas, subheadings, in page copy and in contextual links on pages.
In addition, to set our clients up for success, our website design projects include an SEO worksession where we review a page of your website and go through our SEO worksheet to discuss what’s working and what can be improved.
When it comes to website copy, what are the most important factors for SEO ?
First and foremost, according to Google, your copy should be unique and valuable. Do not repeat full paragraphs on different pages or pull copy directly from another website. Valuable means that’s quality copy for your website users – readable, interesting and relevant.
Aside from the threshold above, using your target keywords, schema markup and contextual links using keywords can all help your pages rank on the search engine results pages.
What copy is most important for lead generation on a website?
Sometimes the shortest copy seems like the simplest, but is actually the most impactful. The calls-to-action (CTAs) on a website should be action-driven, short and to the point. After all, getting a user to click on a CTA button is the first step in getting them to fill out a contact form (or request a demo, or download a report, or any number of things you might be tracking as a conversion).
