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Does your website align with your brand? Is it user-friendly? Is it engaging? Does it convert? Can you and your marketing team easily make updates?
The questions above are indicative of the problems facing marketing leaders today. The good news is that you have a growing brand. The problem you face is that your website is not only not helping your burgeoning brand, it’s holding you back. Your brand deserves better. As do your customers, potential customers, partners and stakeholders. (And not least of all – you).
At Solid Digital we believe in the potential of brands and the marketing leaders who champion them. We are a web design agency – and we think our creative team creates some drop-dead gorgeous designs – but those designs only work because of everything else we do – from following our values to our data-driven process and approach to website design.
Starting with our sales process (and through our learn and discover phase), we gather information. We listen intently. We soak it all in. Sure there’s plenty our expert designers, programmers and digital strategists know and share. But in order to apply that knowledge, it’s important that we immerse ourselves in your brand, messaging, target personas, objectives, goals, likes and dislikes and future state among other things.
Working collaboratively with marketing leaders and teams, we move from learning to strategize where we firm up a sitemap and navigation to take users on the journey that leads to the results we desire. We build out wireframes – blueprints for the pages of your future redesigned website. We agree on a style direction. And we revise and reiterate to ensure everything fits together along with what we learned from the very beginning. Because your brand = your website. And this time, we’re all going to get it right.
Once creation begins, the alignment is there and the anticipation is high. Launch day is always a celebration involving our team and our client teams. We take pride in what we’ve all accomplished. And then, we continue to move the needle forward – we use that beautiful new website as it’s intended. Through our Digital Growth program, we focus on visibility, engagement and lead generation. We track and measure Digital Value. We set goals. We meet them. We readjust. We continue to grow.
If this sounds like the kind of website (and partnership) you are looking to build for the here-and-now and for the future of your brand, let’s chat!
We create impactful and user-friendly digital experiences with purpose
We’ll educate ourselves on every little detail about your industry, organization, and business goals.
With the end goals in mind, we create a strategic blueprint that defines the strategic approach.
We collaborate closely with your team to design and develop an award-winning website.
Your Digital Growth® journey doesn’t end with deployment. There’s so much more to do!
Our Capabilities
From research and discovery through continual growth, we help clients with:
Vitality sought a partner that could redesign and develop their website and elevate their brand. With the website, they primarily wanted to guide users through the funnel, with a strategic journey that showcased the valuable content Vitality has created (and continues to create).
Catchword is responsible for some of the biggest household brand, product and service names today, partnering with brands including Home Depot, Asana, and FitBit. With their new website design and development, they desired to grow out of a specified shell, repositioning themselves to become a bigger branding powerhouse.
Valent BioSciences is a global leader in biorational products and technologies for agriculture, public health and forest health. In order to reflect this on their website, they partnered with Solid Digital to redesign, redevelop, and create content and site structure that showcased their values, displayed their product benefits, and guided an easy path to purchase.
