Charlotte PPC Agency

PPC Strategy & Management to Maximize Value

Who We Are

PPC, or pay-per-click marketing, refers to paying for ads that from platforms who charge by the click. Most digital marketers think of Google Ads first and foremost but PPC also includes other providers such as MSN and LinkedIn. PPC marketing can help your brand appear for the most relevant keyword searches and show for your targeted audience(s). It also allows you the flexibility to increase and decrease spend and make updates and changes that go into effect immediately. 

Understanding the ins and outs of Google Ads and other PPC platforms is the most important thing your Charlotte PPC agency can offer. From campaign settings to bidding options, to making data-based decisions, you’ll want a team of professionals in your corner to guide your PPC strategy and maximize your return on advertising spend. 

We often hear from marketing teams who are running PPC ads, but are unhappy with the results and wondering if the channel just doesn’t work for them or if (and how) to improve their outcomes. As partners to marketing leaders and their teams, we not only help by auditing and updating all aspects of your accounts, we coach and guide your team through decision-making, data, and recommendations. 

Don’t let the challenges of starting, auditing or overhauling your PPC campaigns overwhelm you. Contact us for a personal consultation to find out more about how we can help make more of your PPC accounts.

An Award Winning Charlotte Agency

2023 - Top Digital Design Company
Clutch Top Wordpress Designers Badge 2023

Clients We Work With

Ajinomoto Logo
Redbox logo
imagineering logo
6sense logo
calbright logo
Vevo logo
fortinet logo
hireology logo
Mammotome Logo
mxd logo
Equity Residential - Real Estate

We Can Help Your Brand at Any Location

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2 people looking at a web design
strategist looking at a web design

Our Web Design Process



Brand Discovery + Digital Strategy

We’ll educate ourselves on every little detail about your industry, organization, and business goals.



Personas + Sitemaps + Wireframes

With the end goals in mind, we create a strategic blueprint that defines the strategic approach. 



Wordpress Design & Development

We collaborate closely with your team to design and develop an award-winning website.



Consulting + Tech Support + Optimization

Your Digital Growth® journey is just beginning.  Let’s build marketing strategies that work!

Ready to Get Started?

We've built our process and developed expertise around the singular focus of helping brands grow. Reach out to find out more, and help us learn about you and your goals. ​

Frequently Asked Questions

Absolutely! In fact, conducting a PPC audit is one of the first steps of our learn and discover phase for new PPC clients. We feel it’s important to learn what is and isn’t working in your current PPC accounts and use that data to create a strategy to move forward and improve results.

Our PPC management solution is $3000 per month (plus media spend). This includes a dedicated team of an account manager, PCC strategist and PPC specialist.  In addition to ongoing account updates, we provide monthly and quarterly meetings, reporting and recommendations. 

In most paid marketing campaigns, we want to identify ROAS (return on advertising spend). We can do this by looking at metrics such as cost/conversion. We also compare each paid campaign not only to one another but to your results from other marketing channels to ensure you are spending your budget wisely and meeting your goals and KPIs.

Your Google Ads search ranking is based on an auction so every new search takes into account every advertiser bidding on that particular search query. Ranking higher than other advertisers is dependent on not just your bid amount, but your quality scores within your Google Ads account, so it’s possible to rank above competitors for some searches and below them for others. That said, by monitoring performance and setting goals, we can help determine when and where ranking is most important to meet your goals.