Crucial to any website design process are customer personas, which reveal the who, what, and why of your customers. Who they are, what they need, and why they need it. We use data and surveys and interviews with stakeholders and customers to develop personas -- that is, profiles of fictional people that represent who your real-life customers are -- to better understand their needs.
We perform a thorough inventory of your current website’s content to identify and document your assets and uncover strengths, weaknesses and gaps. We find what is and isn’t working (like dated content and cumbersome navigation), and recommend what to keep, revise or delete.
Technical Website Audit
How your website ranks in search. How fast it loads. Broken links. Backlinks. All of these and more affect how people find and interact with your website. We perform a thorough analysis of your current site’s metrics to understand how users find and interact with your content and use this knowledge as our guide in mapping out the optimal journey for your customers.