Determine the focus areas for the analysis. Typically analysis is broken down to design, content. marketing, technology, and UX.
Take time to create a list of both direct and indirect competitors. Then narrow your list down around 3-6. More than 10 can make the depth of the research difficult.
Research + Review
Get your hands on the competitors’ products or services. Take screenshots, recordings, anything necessary to document hard data.
Report Key Insights
There will be many findings, but some are more important than others. Some will be easier to take action. Reporting these key findings is important in takings steps toward improvment.