Keyword or keyphrase research is really a two-parter. On one side we research what you are currently ranking for and how you could improve your existing positions. Then on the other side we want to understand the keyphrases you are not ranking for and should be.
We analyze your audience and identify their persona. Then look at your digital strategy to provide recommendations that align your website search performance with content that connects with your desired audience. Keyphrase research keeps us ranking for important keywords.
It’s important to ensure that your Google Analytics, Google Tag Manager (GTM) and other analytics tools are installed correctly. It’s also important to make sure that you are tracking the correct metric and that events and funnels are correctly set up. We can help.
There are specific technical techniques that search engines look for to help your website be indexed and found online. Implementing these techniques greatly improves your chances of better search rankings.
Speed matters, visitors don’t wait for a slow-loading website and search engines reward websites that perform well. We can let you know what improvements can make the greatest impact.
It’s important to meet on a regular basis and review the results and tweak the execution. All of our digital marketing programs are a partnership with our clients. We shoot it to you straight and adjust our apporach when needed.
This phase focuses on information gathering. We perform keyword/keyphrase research, competitor research, site speeds and overall SEO health metrics. It’s important to collect any and all metrics that can aid our analysis.
After the data has been collected, we will need to make sense of it. We examine our findings, match it back to your digital strategy and look for insights that can make a difference. From there we put our heads together and create a plan.
Once a plan is approved, our team gets busy working. Technical changes are made to the site, new content gets created, existing content gets updated. Think of this phase as ongoing, it’s a long game. In the end, the most useful websites with the most helpful content wins.
It’s important to review performance on a regular basis. See how the data changes and identify tweaks to be made. SEO is a long game and very important. A well-rounded strategy usually includes organic and paid campaigns for a mix of short term and long term results.
Key metrics should be reviewed at least monthly. Google algorithms change frequently and waiting too long before a review could lead to disaster. It’s important to ensure that content creation and promotions activities are on track and the data is trending in the right direction. Some metrics we like are:
When working with an agency It’s important to agree on the success metrics of a project upfront before work starts. SEO efforts can take a long time to get results so it’s a good idea to track both leading and lagging metrics, we also want a mix of on-page and off-page metrics. A few of our favorites are:
Websites are designed for both humans and machines. Technical SEO techniques are the tactics designed for the machines. They are the best practices to make it possible for a search engine to index your website and understand what you are communicating. Technical SEO tactics make it easier for search engines to index the data and improve the accuracy of the results. Sites are rewarded when best practices are followed.
The short answer is that on-page SEO strategies encompass all activity taking place on your website. Technical SEO, website content, site organization, setting up structured data and internal links would all be considered on-page SEO.
Off-page SEO strategies include activity that promotes your website externally. Some common off-site activities include link-building campaigns, update directory listings and content promotion outreach.
Understanding the data from your SEO report is step one. All reporting reviews should result in follow up action items and recommendations, if not, your review isn’t good enough. The data should be a starting point for conversations and it should be discussed in context with the efforts that have taken place. It’s important to walk away with strong next steps and ways to improve the results for the following month’s review.
Not exactly, we can’t speak for all agencies but it’s important to ask which services are included. The effort varies greatly between on-page and off-page activities. Typically it is more straight forward to scope, execute and report on on-page SEO activities vs. off-page. Off-page activities require outreach, relationship building and other techniques that are time intensive. It’s important to call out that the best results come from working on both types of activities.
We’d love to help your business make a difference in the marketplace.