Search Engine Optimization

Search Engine Optimization (SEO)

A more cost-effective way to drive traffic to your website, naturally.

Imagine entering into new markets, simply by being in the right place at the right time. By using our super powers of empathy, analytics, and SEO, we can increase the likelihood that people will find your website of their own volition — that is, organically. We take the users’ perspective to determine the key words and phrases they select to search for the products, services, and solutions your business offers. We then incorporate that knowledge strategically into your website content. We also check on the technical fidelity of your site — how quickly does your site load? Are your landing page sign-up forms secure? These measures help improve the value of your site in search rankings.

It takes time and testing to earn higher rankings through smart SEO strategies, but it’s also the most cost-effective way to gain visibility and increase the footprint of your website in search results.

Our Approach

Competitive Analysis

When a person types a description of your products and services into a search engine, where do you rank in the results? We do extensive research into the words and phrases your customers are likely use in their search queries to understand where you stand versus your competitors. We use a suite of tools to uncover what works, and where the opportunities lie to improve your ranking in search results.

Content Strategy

We do a thorough analysis of your site’s existing content to identify gaps and opportunities for deploying new, premium content — from blog posts to white papers to video — that is of value to and better engages your target audience, at every stage of the marketing funnel.

Insights & Reporting

We make sense of your site’s visitor data, and provide monthly reports to track the impact of our efforts, make tweaks to our strategy, and collaborate with you to ensure we’re on the right path.