Nothing is more frustrating to a user than experiencing a problem throughout their user journey. To meet user expectations and system requirements, tests like screen resolution checks, device compatibility reviews, feedback surveys, hallway testing, and task scenarios are documented and performed.
Does it get the job done? Does it make life easier? Is it friendly? From “hallway testing” to user surveys, we work within your budget to ensure your app is defect-free, that the experience is an enjoyable one for your users, and is consistent across platforms and devices.
Our team will guide you through finding and implementing changes to improve your users’ experience. The process turns transcripts, observations, and qualitative data into an actionable report on usability issues. This report can highlight patterns and help you make future decisions.
Data is a valuable tool that can help you pivot when something isn’t right, or it can help validate design decisions. When you monitor your application and listen to user feedback, you can optimize your website or application to ensure that your users receive the best possible experiences.
Your customers expect a great experience when using your website or application, so don’t take any shortcuts. Usability testing extends beyond testing functionality and usability; it helps you really grasp the use cases of your product or website, identify bugs, ensure functionality and efficiency, and provides in-depth knowledge of the user experience from an actual user’s point of view.
Employing tests with real users can help you validate your prototype, confirm that your product or website meet expectations, help identify issues with complex flows, catch minor errors, develop empathy, and although there are many more benefits the most important one is that ultimately it helps you provide a better user experience.
There are multiple times when you and your team should run usability tests during the design process. In most cases, it’s something you should do more than once, and early and often in the process to inform your design decisions. Some examples of when testing should be implemented are before the design process begins, once prototypes or wireframes are completed, and prior to launch.
Many types of usability testing are used to evaluate how your customers experience your website or app. Depending on the purpose and goals of your research will determine which test would be best to use.
Some examples of usability testing are prototyping testing, phone interviews, hallway/guerilla testing.