Understanding your branding allows our team to create new designs that align with the look and feel of your brand identity. We also have experience establishing a new brand identity from the ground up as well as rebranding and brand refresh projects.
Typography is one of the most important pieces that we use to create visual language. Seemingly subtle decisions we make with typography design go a long way to evoke the intended mood for your target audience.
Both user interface and marketing icons are key differentiators in the personality of a visual design project. We craft iconography that is designed to work as an integral component of your brand identity.
Elements such as navigation controls and call to action buttons that your user’s will interface with are designed to communicate how they can be used as well as what to expect when interacting with them. We consider all details and subtle visual cues in order to make the experience of interacting with a design or a product not just usable but delightful.
Illustrations and infographics are a powerful tool for storytelling and a great way to reinforce branding. This imagery is especially effective when the subject matter of a product of service that is complex and difficult to explain with text alone.
We create experiences that respond based on the screen size users are viewing your content on. This is done by designing layouts that are effective no matter what device they are being viewed on.
Even if the project does not involve creating new branding, like a logo, any new designs will be an extension of your brand. We start by learning who your audience is and what the appropriate voice, tone and personality we should use when communicating to them.
It is important to understand the visual design of your competitors in order to be strategic with how to differentiate your brand as well as when to leverage patterns in the market to be consistent with what your audience is familiar with.
Style boards allow us to present a proposed visual design language in order to align on the correct style of the colors, typography, buttons, iconography and photography before we start to build a functional product or website.
Once we have established the visual design we document the specifications for all aspects to ensure that it is maintained and used correctly. This deliverable is also the foundation for future designs.
While visual design involves crafting elements that are visually appealing it is the much broader creation of a visual design language for communicating to users the right things at the right times. Our visual design process aims to improve aesthetic appeal and usability. We do this by strategically leveraging elements such as colors, typography, imagery as well as principles of a design system such as spacing and layout.
Having a well documented style guide or design system is a valuable resource for creating future design and maintaining design consistency. These design specifications are especially important when you have multiple designers working together on a project.
The look and feel of your website can be the difference between a customer engaging with your content or going somewhere else to find what they’re looking for. It is critical for first impressions but also when a customer is further along in their journey. Visual design will solidify the customer’s view of your brand as being professional and trustworthy.
User interfaces are the elements and screens that users will interact with when using your website or product. UI design is clear and concise communication that allows for experiences that are intuitive and a joy to use.