Mood Boards & Style Guides
Informed by our extensive research and the technical requirements of the project, our designers hold intensive whiteboard sessions to bring the look and feel of your app into focus. We create mood boards to hone in on the essential visual components of your app, including colors, shapes and symbols, typography, layout, and images. We collaborate with your team to sign off, and then produce a style guide to keep things consistent.
Wireframes & Mockups
Next, we put flesh on your concepts. Our designers get to work on sketching out wireframes and mockups. We use both digital tools (InVision, photoshop, illustrator) and old-fashioned methods (like pen and paper) to depict exactly what users will see on their screen, and why.
With feedback from your team, we make further refinements to our concepts and then craft a visual blueprint that will guide us in deploying the real thing.