Redbox has a great story in terms of market disruption. They were originally a concept created in the R&D department of McDonald’s, but ended up breaking off and becoming the largest, physical, movie rental company in the world. Eventually, the pricing and convenience of kiosk rentals (along with Netflix’s mail order offering) disrupted their market and brought down the biggest players.
Now, they are attempting to disrupt the Video on Demand market by launching a new service which they believe will be a repeat of their earlier success. Our team partnered with Redbox to design and develop an Apple TV application to support this expansion.
In 2014 as Redbox was making the initial decision to build their own streaming solution or rent it, we submitted our proposal for the custom built option. In the end Redbox decided to use a pre-built solution to get to market faster. Three years later, they were ready to launch but had not built apps for all the devices they had hoped to cover—Apple TV being the most prominent.
This was the opportunity for Solid Digital to showcase our capabilities.