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User Research

Who are your users? We design experiences that people love, but we can’t do that without first learning about their limitations, needs, interests, and behaviors.

$1 invested in UX can result in a return between $2 and $100.

Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.

Interviews & Surveys

Conducting user interviews will allow us to acquire valuable insights into your users’ needs and make our design work much more impactful.

UX Data Analysis

Once we have gathered insights from your users or customers, we synthesize and analyze the data that will then inform our design decisions.

User Personas

User personas allow us to put a face to our user research. Reminding everyone involved, who the customer is, and why we are making something for them. 

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Usability Testing

As soon as possible, in a project, we show designs to real people to test comprehension and usability of a product or website.

Heat Mapping

Once a product is out in the wild, we utilize technology to track precisely what users are interacting with and where they are struggling.

A/B Testing

Even the best user research will not produce definitive answers for every design decision. We present different users with different options to see, which is more successful. 

Our Process: Step by Step

Define Objectives + Plan

Understanding who we are creating for is the center of any design work we do. With every project, we create a plan to learn as much as possible about your users.

Learn + Empathize​

We gather feedback from current and potential users. With this understanding, we can empathize with their needs and understand what drives their behavior.

Analyze + Synthesize

With real insights in our hands, we get to work looking for patterns and trends in the data that will allow us to design an impactful solution.

Implement + Iterate

Once we have designed a solution to fix the user’s pain points, we test and measure it to improve upon what’s working and scrap what’s not.

User Research FAQs

What is user research?

User research is conducted in various ways, all with the intent to learn about a specific audience. The most basic form is merely talking to people, documenting, and using any insights to generate a hypothesis for a solution that will make their experiences better.

When do I need to conduct user research?

Any time is a good time to learn more about your customers or users. We love to do it at the beginning of a project. If you have an existing website or application, conducting some user research can lead to insights that could vastly improve a current feature.

Do websites need user research?

Yes. We believe that the more you know about who is using your website, the better you can help your visitors on their journey and convert them into customers. A common mistake is to design a website based entirely on assumptions. It’s essential to get to the heart of your visitor’s pains and how you can provide the gains they are seeking.

How do you implement user research?

Once you have some research that is suggesting a pain point or opportunity to design a new feature, the first step to implementation is user testing. Creating a prototype is a cheap way to test if your concept is something that users will understand and want to use. Once you validate your idea with user feedback, build it, and check again!

Is user research expensive?

It depends. User research can be costly, or it can be done leaner and still produce valuable, actionable insights that have a substantial return on investment. Most of the projects we do involve “lean user research” as part of the budget because we believe that even although lean and fast, the insights are incredibly valuable.

What are the benefits of user research?

It’s risky to invest time and money into a project based on assumptions alone. User research produces qualitative and quantitative information that guides project teams to build something that people will want. You may think you know everything you need to know about your customers or users. User research lets you validate your assumptions or cut your losses on something that will have little impact on your business objectives.

Are you ready to learn more about your customers?

85% of issues related to UX can be detected by performing a usability test on a group of 5 users.