Social Media Maintenance

Show up, engage your audience and make an impact.

Our priority is helping your B2B organization maintain a consistent presence and cohesive branding across the social channels that matter most to your audience.

Social

Media

Social

Media

Social

Media

How We Elevate Your
Social Media Presence

Our social media process is built around the ability to customize channels and posts and personalize content for your unique brand, audience and goals. We follow a tested strategy built for successful outcomes: Learn, Strategize, Create, and Grow. From our initial audits to making data-backed decisions for each month’s social media content, our client partnerships last because we believe in continuous improvement.

Our Proven Process

Learn

We begin with learning more about your organization, audience and industry. At the same time we dig in to your current social media profiles, posts and metrics as well as those of your top competitors. Our goal is to be an extension of your marketing team and this vital step helps us to set appropriate goals based on your marketing objectives and make the most informed decisions possible in the strategy and build phases for your social media presence.

Key steps during this phase:

Onboarding
Kickoff & Discovery Meeting
Social Media Profile Analysis
Social Media Performance Analysis
Competitor Benchmarking

Strategize

While we follow social media best practices and stay up to date on new features and trends, we also know every brand is unique. Therefore, we develop a custom strategy for the success of your brand in social media visibility, engagement and audience building. We utilize KPIs in our monthly reporting and remain data driven in our decision making so this strategy phase doesn’t just result in a plan of action – it sets your brand up for growth in your social channels.

Key steps during this phase:

Build Delivery Plan
Develop Monthly KPIs
Strategy Presentation
Plan Approval

Create

Similar to the way we build websites to align with brands, your social media profiles should also be an extension of that same brand – cohesive and consistent across platforms. Our designers will create (or update) assets for your top three social media channels as well as provide newly designed templates for each of those channels. We then create a content calendar for the coming months and set up your profiles and begin posting.

Key steps during this phase:

Create Editorial Calendar
Update Social Asset Branding
Set up or Update Social Profiles
Design Social Templates

Grow

With a strategy and delivery plan in place, our team of experts continues to update your content calendar and post on your top social channels. On a monthly basis we pull your most important metrics into a report and review on a call with your marketing team where we provide additional updates, recommendations based on the data. In this way we continue to boost performance over time and help you reach your marketing goals.

Key steps during this phase:

Content Creation and Posting
Monitoring and Analysis
Monthly Reporting & Meeting
Quarterly Strategy Reviews

Pricing

After an initial engagement including social profile audits, analysis and custom designed templates for your brand, our monthly social media service takes care of everything.

Social

Media

Social

Media

Social

Media

Social Media Maintenance

Includes up to 30 posts per month.

Starting at

3,000

USD /month

Includes

A dedicated, always on, social media team
Up to 30 social posts across three channels / month
Monthly performance reports
Monthly data review calls
Quarterly strategy meetings & recommendations
Content calendar management

Brands We Work With

million members use LinkedIn on a daily basis

0 %

of B2B marketers utilize Facebook to increase reach

0 %

of B2B buyers make contact via social media

“I see Solid Digital as an extension of the Hireology team because they’ve helped us achieve so many of our digital marketing KPIs. They understand our business and our goals. They have consistently delivered with integrity, professionalism and creativity. I’m so impressed with their flexibility and customer centric approach. Working with the Solid Digital team has been nothing short of amazing. Thank you!”

“Solid Digital is very transparent and knows what they’re doing. They’re a great partner; the team has really learned and understands our business and goals. As a result, they’re thoughtful in their recommendations and ideations. They’re a nice plug-in for our team, and we can rely on them.”

“My monthly one-on-ones, as part of the Digital Growth program, help me to stay on track; I’m someone that blinks in May and is shocked that it’s all of a sudden June. The best part about chatting with Marla, other than the conversation, is that it provides an additional touchpoint for action items that I know will make an impact across our site.”

What are the most important social media channels for B2B companies?

There are always exceptions, but generally speaking we’ve found the top social channels that matter most for reach for a B2B audience at LinkedIn, Facebook and Instagram. These are channels our clients depend on for staying in front of their audiences and therefore, their presence on a consistent basis is an important part of their digital marketing efforts.

What is the advantage of hiring an agency for social media?

Internal marketers know their brands, audience and voice better than anyone – hands down. However, we hear from more and more teams that they have limited resources as well as limited experience with running successful social media campaigns that make a difference for their objectives. Hiring a social media agency who can work as a partner with your marketing team can provide you with new content ideas, consistency with branding and posting, and stay ahead of platform best practices features and algorithms so that you don’t have to.

How many posts per month are included?

Our social media maintenance program includes 10 posts per month which go out (with some variation as needed) across your top three social channels for a total of 30 posts. We provide unique copy and images for all of your posts.

Will Solid Digital respond to comments and reviews on social platforms?

No, as part of this service, we do not respond directly to your audience or engage with them. As part of our monthly reporting and analysis we will discuss metrics such as likes, comments and shares so that your team always knows what is happening on each platform.

Social Media Maintenance

Show up, engage your audience and make an impact.