The project — mobile app for trade association
This past June, we launched a second version of a mobile application we’d originally built four years ago for one of our non-profit clients, Metals Service Center Institute (MSCI).
MSCI is a trade association based in Rolling Meadows, IL that’s been around for more than 100 years serving businesses in the industrial metals industry across North America. With more than 32 chapters in the US, Canada, and Mexico, MSCI hosts frequent conferences and events throughout the year around the US for its members. It also produces industry reports, research, and membership surveys, and provides executive education courses, as well as advocates on policy issues affecting the metals industry.
We built MSCI’s first app in 2013 to enable its thousands of members to access in-depth, up-to-the-minute information about MSCI conferences and resources on their smartphones and tablets.
In our multi-phase approach, we first created a prototype iOS application (at the time, many of MSCI’s members were iPhone users) and then field-tested it at MSCI’s annual meeting. Our programmers then took the feedback we received from users (an increasing number of them were using Android devices, too) to make design and functionality improvements, and built out a second app for the Android platform.