On Web Design: Process vs. Purpose
While we do our fair share of process documentation, which you may have seen in our Scalable Web Design Project Management post, we’ve also seen our fair share of change rendering these obsolete. Rather than dive deep into documenting every tiny detail that may or may not be needed for a given project, we’ve taken a step back to re-evaluate.
Turns out what we needed wasn’t more process documentation for the team to check boxes. Instead our goal is to create a baseline understanding of our approach, thought-starters conversation questions aimed to drill down to uncover the goals and metrics that help guide our web design strategy and approach. We aim to have every team member understand the purpose of each milestone, each meeting, knowing the outcomes we desire from each phase and milestone along the way. With these guidelines in place we free the team from constraints and create room for exploration and innovation. What we came away with was more of a mindset than a process.
Our Web Design Philosophy
Our philosophy and approach for web design and development stems from curiosity, we’re continually looking for ways to improve and try new things. What we know about the digital space is that it’s constantly evolving. We leverage the tools we have on hand and seek out new technology to leverage for our teams and our clients. We believe in this so strongly it’s part of our company strategy.
Creating Digital Growth® Through Innovation
We intentionally create space in our work day for innovation, looking for new ways to simplify, improve and exceed expectations. Born out of this philosophy we’ve developed our Digital Growth® worksheet, this came out of our collaborative approach working with clients define goals that are measurable. We don’t just want to finish a project, we want it to make an impact and the only real way to do that is by tracking measurable results.
A Better Approach
As we look ahead wondering what the year will bring you can be sure that we’ll tinker with the old, new and in between to push boundaries and seek out ways to provide true and measurable Digital Growth for our clients.