As VP and Creative Director at Solid Digital, Derek leads with vision—aligning design strategy with business goals to create thoughtful, high-performing digital experiences. He heads up strategic planning and creative direction across clients, while also mentoring the design team and shaping the future of the department. From improving internal processes to pushing the boundaries of design excellence, Derek plays a key role in driving both client and company growth. His favorite Solid Digital core value, Thoughtful Collaboration, reflects his love of collective problem-solving—getting all the ideas on the table, then working together to simplify and solve.