Is your website not driving traffic the way you intended it to? This doesn’t have to become a continuous problem your business has to face.
Designing a website isn’t easy, which is why you need to get it done right. Don’t worry; there are ways to get your intended result.
Here are seven website design tips every business should utilize:
1. Make a Plan
Website design is not an easy task to get through without a good start. This is why one of the most critical website design tips is to make a plan.
The plan should include things that will help you move toward meeting the needs of your customer. An excellent way to start this is by mapping out your buyer’s journey. Figure out where they go the first time they visit the site and how they become a customer from there.
Answer these questions about your customers: What pages are they viewing? What content intrigues them? What offers are they choosing?
Gathering this information is one of the ultimate website layout tips because the site will be designed to lead your customer towards a sale. Answer the right questions accurately by taking what you know about the customers and deciding what you want new customers to see. Use the data you learn about your customers to create your plan for the website design.
2. Add Socials
In these digital times, every business should have social media accounts. Not all of them will be for you, but some are necessary to keep up with the times.
Adding socials includes linking your company’s social media pages for your customers to follow and support. It also includes adding social share buttons to share the content from your site onto their social media pages.
Site designing must include sharing options. This helps drive traffic to your site you cannot always reach on your own. These buttons could be located on blog posts, products, and more.
This is an easy way to try to up your social media traffic. There are social sharing tools out there to help you get started.
3. Add a Call-to-Action
What is the first step visitors take after landing on your website? Decide what you want them to do next, what pages they need to see, or what actions they need to take. Find a way to provide your viewers with a direction to get them where you want them to go.
Adding a call-to-action button can take viewers to the next part of the site that you want them to go to. These buttons can lead to specific products, demos, trials, or even consultations, depending on what your company offers. Don’t forget to change these up and test out your messaging as your customers have different needs.
4. Include Great Images
When you think of website design tips, you probably think of images and layouts. No one likes to get to a website and only see text. It’s an instant turn off.
Images can look natural and make it easier for viewers to navigate through your site. Be intentional about the photos you choose by making sure they connect with the brand your business is trying to portray.
Stock photography is easily accessible, but not always ideal when it comes to website design. You want beautiful high res images that people can trust.
The best photos to use are those taken specifically for your business. Your company’s staff and the customers you already have should be part of the images you use for your site. Real photos will give an idea to new customers of what your business is all about.
5. Consider Navigation
During the planning process, you should figure out how you want the navigation to work on your website. The more difficult your site is to navigate, the fewer people will want to stay on the site.
Navigation is key to keeping a site organized and not confusing to the viewers. Find out what your users are looking for and make sure it is easy for them to find it.
6. Add Mobile Optimization
In 2019, 52.2% of website traffic came from mobile phones. Your site should be as easily accessible on a mobile phone as it is on a desktop.
People use their mobile phones for quick access and searches. What could your customer be looking for immediately? Once you have figured that out, you can make your site easily accessible for mobile too.
The mobile experience should be seamless. Potential customers are most likely not going to come back if your site is not easily accessible on a mobile phone, and if it’s not easily accessible, it will not rank well in the search engines.
7. Let People Find You
What good is a website if people can’t find it? Perhaps the most important of website design tips is getting noticed.
Your online presence is based on customers finding you online. For this, website tips include creating a strategy for SEO. Focusing on the search terms your audience is looking for is a must.
Once you know what terms your audience is trying to find, you can create content that will lead them to your website. Design your site around the content your customers are looking for. This could be video, blogs, products, books, and more.
Discover More Website Design Tips Today
These website design tips are just a broad outline for how to design a website and attract traffic. Utilize these tips so your users can experience precisely what you intend.
For help with website design, contact our digital agency today!