Custom Web Development

When your website needs more functionality than the basics, you might need a partial or complete custom solution. We have experience in product development, custom software, and agile web development methods. We work with our clients to find a solution that is the right fit for their needs.

Managing change is hard

53.80% of the web development companies feel that adapting to changing client requirements poses the biggest challenge for the developer team.
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Many websites need to talk to other types of technologies. That could be a CRM, ERP, 3rd party API, booking system, job board, shipping gateways, or other software that needs to integrate with your website. It’s essential to understand how to add these services correctly. Incorrectly implementing these solutions leads to unreliable customer experience, we can help.

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Feature Development

Some websites contain features that are more interactive and complex than a simple website. Whether it’s a location finder, custom e-commerce, surveys, data-driven functionality, customer portals, or custom dashboards, our talented technical and user experience team will help you avoid common pitfalls and create the best implementation of your ideas. 

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Web Applications

Web applications are more robust than marketing websites. They require extra experience to complete successfully, and picking the wrong partner is expensive and ineffective. Our team has worked tirelessly to become experts at web development, API & database design, security and scalability. We provide solutions for complicated data-driven software. 

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Internal Applications

Custom web applications are not always customer-facing. Often times the most impactful applications are the ones that help you operate your business more effectively. Well built back-office web applications can improve workflow, automate manual processes, and empower your teams while lowering your bottom-line. 

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Product Development

Our team is specially trained in gathering requirements, product roadmaps, user experience (UX), managing long timelines and budgets. A proven-process ensures that your product launches as soon as possible with a high-quality, technically sound, Minimum Viable Product (MVP) that is improved over time. 

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Agile Project Management

Project managers keep teams aligned and navigate changes in the project. Every client receives a dedicated project manager trained in both agile and waterfall management methods. As a client, you’ll receive regular reviews of the work, proactive communication, and a partner in your project the entire way.  

solid custom web development
solid custom web development

Our Process

Process Step 1


At the beginning of the project, we perform an audit that provides insights that align a digital strategy with a fantastic user experience. Solid Digital uses best practices to recommend design and technology solutions that communicate, engage, and perform over time.

Process Step

Digital Strategy

Each project includes a strategic working session to ensure that our teams are aligned and there is an understanding of what you want and need. When all of our client’s needs are clear, our team creates a plan and technical approach, everything is transparent and collaborative.

Process Step 3

Agile Development

For custom web applications, most of the time is spent in the development phase. We keep product backlogs groomed, sprints planned, and provide in-sprint QA to harden the product as we go. The goal is simple, collaborate, deliver quality, and plan for the future.

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Project Management

Your dedicated project manager ensures that the product backlog is kept completely up to date and progress is tracked. We meet on a regular basis to provide you with reviews, and key information about the state of your project. You have a partner, with Solid Digital.

Frequently asked questions

Do you specialize in any specific technologies?

Solid Digital has worked on a variety of platforms since 2007. While we have experience in ASP.NET, Java, and mobile development, those technologies are not our core focus. Our abilities are broad, and our specialties are (If you don’t see your technology listed below, ask us): 

  • Marketing websites: WordPress CMS (PHP) paired with Elementor
  • Custom Web Applications: Laravel (PHP), NodeJS, VueJS

Which cloud environments do you support? 

Most of the work we do either uses the Amazon AWS cloud or Google’s Firebase. Both environments are used for different reasons and sometimes in conjunction with each other. For standard web hosting and database services, AWS is our goto choice.

When an application requires mobile authentication or push notifications, we will bring in Firebase to handle the job.

What are some typical integrations you perform?

This can be a long list because it really depends on the needs of our clients. Solid Digital has extensive experience with integrating with all types of data, APIs, data files, logs, XML web services (SOAP), you name it. The most common integrations we see are:

  • Marketing Automation / Lead Generation
  • Job Boards
  • ERP / CRM 

Do you also build completely custom web applications?

Of course, building new web-based software is what we do. Solid Digital has used agile software development methods for well over a decade, and one of our values is to be a creative craftsman. Our team works tirelessly to ensure that they have the skills and experience to build custom web applications from the ground up. 

What are your DevOps capabilities?

DevOps is a set of practices that combines software development and IT functions. Solid Digital uses DevOps to ensure that we work as efficiently as possible. Our implementation in no way conflicts with your internal IT team, we provide DevOps services for ourselves and the benefit gets passed on to our clients. 

  • Web server provisioning
  • Project scaffolding
  • Security patching
  • Application monitoring
  • High-Speed, automated deployments
  • Disaster recovery

Which CRMs do you integrate with most frequently?

Over the years, we have integrated with many types of CRMs. With every CRM integration, our focus is typically lead generation and marketing automation. The CRMs we integrate most with are:

  • Infusionsoft/Keap
  • Hubspot
  • Salesforce
  • Marketo

Don’t see your CRM listed above? Don’t worry. We didn’t want to list every CRM we’ve worked with, and it doesn’t matter if it’s Zoho CRM, Agile CRM, or NetSuite, we can help you out.

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Want to do what your competition can't?

Many clients want to differentiate their products and services from their competitors. Custom user experiences can help you stand out in a crowd.