Good e-commerce experiences center around the customer and the devices they use. They also provide solutions for the people managing the store, logistics, marketing, and finance.

E-Commerce is Growing Every Day

E-Commerce will make up 22% of global retail sales by 2023.

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Platform Selection

How will you choose between WooCommerce, Shopify, Magento, or a custom-built solution? The platform you choose is a decision that you will live with for years. Our experience integrating various e-commerce platforms can help you choose between them.

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Payment Processing

Many factors are considered when choosing a payment gateway. Your accounting system, transaction fees, product types, subscriptions, and integration complexity, all need to be considered before deciding on a solution.

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Shipping Solutions

How is your business delivering your products? You might have a simple integration with UPS, USPS, or FedEx. Or you might have unique shipping needs like custom packaging or dropshipping. The logistics of your shipping strategy requires a full evaluation.

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Inventory Management

Customers are used to accurately knowing if items are in-stock, back-ordered, special order, and when more inventory is available. It should be straight forward to manage your inventory successfully. Sometimes that means integrating with an ERP solution.

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Sell Across Devices

E-commerce stores used to be designed for desktop purchasing experiences. Nowadays, customers do much of their research from their mobile devices and expect all the same functionality of a full-featured e-commerce experience but in the palm of their hand with a beautiful, clean, responsive design. 

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System Integrations

Every e-commerce assessment includes research into the required software integrations needed by your business. Simply installing e-commerce software is not good enough, and integrating an ERP, CRM, or Marketing Automation solution is required to manage marketing leads and inventory.

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Custom E-Commerce

There are times when traditional e-commerce frameworks like WooCommerce, Shopify, or Magento will not work for your business, and building a custom solution is required. We have experience designing and building these solutions.

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E-Commerce Marketing

Creating a storefront is the first step in the e-commerce journey. But you’ll need to market your products or services to receive the benefit of your investment. Strong product SEO, cart abandonment strategies, PPC strategies are required to stand out in a crowd.  

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Back Office Tools

Sometimes e-commerce platforms gaps in functionality that you need. We advise businesses to create custom back-office software to manage their workflow. Custom tools can increase throughput and decrease the pain in working with a solution that doesn’t exactly fit with your needs.


Our Process: Sep by Step

Process Step 1

Discovery +
E-Commerce Strategy

At the beginning of the project, we perform assessments that provide insights that align an e-commerce strategy with a fantastic user experience.

Process Step

Ecommerce Design + Development

Once a clear strategy and plan are in place we move into the design and build portion of the project. It starts with design sprints and then moves into our agile web development process.

Process Step 3

Quality Assurance + Usability Testing

Testing is performed throughout the project during every sprint following the 70/30 rule for product development. In addition to in-sprint QA, full testing passes are performed before launching your site to the public.

LVL3 Process Step 4

Tech Support + Optimization

When. a new storefront is launched, there is usually support requests to respond to. Either providing help for users learning a new system, or fixing issues that arise from the public using the storefront. Website support packages are available to help.

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Which eCommerce platforms do you recommend?

With all things technology, the answer is “it depends” here is a breakdown of our criteria when making a recommendation for an e-commerce solution.

  • Simple stores with no customization: We first look to WooCommerce and Shopify. The deciding factor is if the site requires a CMS or customizations, then we lean towards using WordPress with WooCommerce. If the site is 100% cloud-based with no real customizations, then Shopify is a great choice. 
  • Stores with customizations and/or a CMS: Our first test is to determine if WooCommerce will satisfy the requirements of the project. WooCommerce is typically is our first choice, and if WooCommerce doesn’t work, then we look at Magento or WooCommerce. We would not recommend cloud solutions like Shopify. In this case, they do not allow many customizations and are not particularly a good CMS.
  • Solutions for non-traditional stores: If you have a store like a video streaming service, then we would recommend a custom-built solution. At Solid Digital, we have a starting framework that we have built in house to use as a starting point. 

Our business uses an ERP and CRM, can you integrate with these platforms?

Of course, in each e-commerce assessment, we discover which integrations are required. Then we scope out the requirements or include a plan for discovery to put the necessary effort into determining the full scope.

Our team has integrated with many cloud-based and custom internal systems. We can help you with APIs, Remote Procedure Calls (RPCs), data files, or XML SOAP-based web service integrations.

It’s essential to determine your needs in the following areas:

  • Inventory management with external systems
  • Customer information syncing to an ERP or CRM
  • Financial data sent to the correct accounting system
  • Integration with marketing automation platforms, enhanced marketing, or advertising systems.

Be careful evaluating your potential e-commerce web development partner. We have found that many agencies don’t do this level of assessment upfront. Be sure to ask enough questions.

Do you have experience with custom shipping requirements?

Shipping could be one of the toughest logistical challenges to overcome for an e-commerce solution. If your products are straight forward and you can reliably price the shipping cost to your customers, then you are in great shape. Sometimes products require custom packaging, drop shippers, or other shipping pricing, timing, or tracking challenges. We’ve built solutions that solve these problems with a full discovery process so we can scope out the work.

Will my online store be optimized for mobile devices?

At this point, we only build websites that are designed with the mobile user as a core use-case. Mobile users account for the vast majority of customer research and it requires providing a great desktop and mobile versions of the website. It’s vital to create an experience that works great on mobile devices and also is beautiful and functional on a larger screen.

Jesse McCabe

Ready to sell your products or services online?

Click the button below and we can perform an e-commerce assessment.