About 96% of people who visit your website aren’t ready to make a purchase. If your website isn’t up-to-date, visitors might never convert. Instead, you need an eye-catching, engaging website that benefits your lead generation strategy.
By working with an experienced web design company, you can get the website you need to rake in new leads!
Before you begin to update your website, it’s essential to find the right design team for the job. Here are the seven questions you need to ask a website design company before hiring them. By asking these questions, you can find a partner with the expertise and experience you need.
First, prioritize looking for a company that has plenty of web design experience. You’ll want to find a knowledgeable design company. Otherwise, you could end up working with a company that lacks the resources you need.
How long has the web design agency operated? How many websites have they worked on? Are they up-to-date with the latest techniques and web design trends?
During your search, look for someone who knows what they’re talking about. Ask about the strategies they utilize before and during each project.
Do they have experience developing lead generation strategies before designing websites? If not, you might want to look for a design company that knows how to improve your site accordingly.
Look for a design agency that stays up-to-date with the latest trends, too. Their knowledge will ensure your website looks sleek and modern.
Otherwise, you might fall behind your competitors.
Working with an agency that has web design experience will give you an advantage.
During your search, ask what types of businesses the design agency has worked with. Have they worked with any businesses in your industry? If so, there’s a chance they already know which design trends appeal to your target audience.
In some cases, you might want to look for a web design company specializing in an industry or niche. For example, if you own a restaurant, a design company that’s created restaurant websites will already know where to start when designing yours.
However, it’s important to make sure the company doesn’t work from a template. Instead, you’ll want a company dedicated to creating a customized website that meets your company’s needs.
Search engines are the number one driver of traffic to content and company websites. Search tactics beat social media by over 300%! If you want to attract new leads, you’re going to need search engine optimization (SEO). SEO allows you to optimize your website content to ensure your listing appears on search engines like Google. When a consumer searches for your product or service, your website listing will appear. The stronger your SEO strategy, the higher your website can rank.
A high SEO ranking can boost brand awareness, authority, and credibility for your business. At the same time, you’ll attract more people to your site, increase sales, and generate more leads!
Before hiring a web design company, make sure to ask them about the services they offer. Do they have experience optimizing large websites? Can they help you build an SEO strategy?
Look for a company that offers several services in-house. Do they outsource certain services? In some cases, a company that outsources too much might result in delays or communication issues.
If you want to prioritize SEO, ask if the company offers website content writing services, too. Can they write blog posts for you on a schedule? Writing regular blog posts that cover a range of topics can help improve your SEO ranking.
Ask if they offer pay-per-click (PPC) advertising, too. PPC can help you post digital ads on search engines and social media platforms. As a result, you can reach more people, boost brand awareness, and generate more leads.
Working with a company that offers various services can help turn your website into a full marketing tool!
Take the time to speak with the design agency’s previous clients. If they can’t point you in the direction of references and reviews from past clients, there’s a chance they lack experience.
As you speak with these clients, ask if they recommend the web design agency. Did they experience any problems? How were those problems solved?
Speaking with previous clients will help you picture working with the design agency yourself.
Don’t hire a web design agency without seeing what they’re capable of. Ask if you can explore their portfolio. What designs stand out to you?
As you explore the websites they’ve worked on, make a note of the design elements you like. Studying the company’s portfolio will help you determine their talents and give you ideas for your website.
As you explore each web design agency, ask about their process.
Do they research your target audience and competitors beforehand? Do they check in regularly during the duration of your project? How many revisions are you allowed?
Try to get a thorough understanding of the company’s design process. What website platform options do they have available? Can you choose between WordPress and another platform?
Ask what design techniques they’ll implement, too. For example, you’ll want to make sure the company is capable of mobile-optimization.
Do they use minimalistic design trends?
Learn about the process before signing a contract.
Before you sign on the dotted line, be sure you understand what’s included in the contract.
Do you have to pay for additional revisions? Make sure the pay structure is clear. For example, you might pay by the hour or a flat fee.
Don’t forget to ask the company when they’re available to start working on your website, too!
Ready for a brand new website? By asking these seven questions first, you can find a web design company capable of working on your site. With the changes they make, you can remain relevant and up-to-date with the latest trends.
Then you can start attracting new visitors and generating new leads!
Eager to find a full-service digital marketing agency? Contact us today to get started on your new website!