In an effort to measure the effectiveness of our projects or programs, we’ve created a worksheet that incorporates methods we have used for years to bring focus to the planning, strategy, and basic structure of executing a digital initiative.
The following represents a step-by-step walkthrough of our Digital Growth Worksheet, and how each step can benefit your organization achieve measurable growth over time.
Identify Business Objective
Briefly describe your top priority business objective (something measurable and attainable).
Define Key Performance Metrics
Define the top 3 metrics that will be measured (each month) to define success. Once you’ve defined your key metrics, enter in a value representative of a “low” value, and a “high” or “target” value).
Calculate the Range
Calculate the difference between “Low” and “Target” values that you put for your Key Performance Metrics. This will be important further down in your score calculations.
List 10 growth-focused activities that can be done to improve the current metrics. Rate each activity’s impact (low, med, high) and effort/cost (low, med, high).
List up to 5 factors not within your control which could negatively impact your organization’s ability to support your Business Objective defined in Step 1 (low, med, high).
Define an initial 3-month schedule comprised of actions you will take as an organization to improve your Key Performance Metrics defined in Step 2. Prioritize the lowest effort, highest-impact activities first.
Based on the actions and activities documented, list out 3 habits that need to be adopted within your organization to support the Digital Value mindset.
Are you ready to create growth in your organization?
Download the Digital Growth Worksheet below and contact us to schedule a 15-minute intro call. We’ll make sure you have all the tools you need to create a winning marketing strategy.