In an effort to measure the effectiveness of our projects or programs, we’ve created a worksheet that incorporates methods we have used for years to bring focus to the planning, strategy, and basic structure of executing a digital initiative.
The following represents a step-by-step walkthrough of our Digital Growth Worksheet, and how each step can benefit your organization achieve measurable growth over time.
Step One
Identify Business Objective
Briefly describe your top priority business objective (something measurable and attainable).
Step Two
Define Key Performance Metrics
Define the top 3 metrics that will be measured (each month) to define success. Once you’ve defined your key metrics, enter in a value representative of a “low” value, and a “high” or “target” value).
Step three
Calculate the Range
Calculate the difference between “Low” and “Target” values that you put for your Key Performance Metrics. This will be important further down in your score calculations.
Step four
Positive Forces
List 10 growth-focused activities that can be done to improve the current metrics. Rate each activity’s impact (low, med, high) and effort/cost (low, med, high).
Step five
Negative Forces
List up to 5 factors not within your control which could negatively impact your organization’s ability to support your Business Objective defined in Step 1 (low, med, high).
Step six
Action Items
Define an initial 3-month schedule comprised of actions you will take as an organization to improve your Key Performance Metrics defined in Step 2. Prioritize the lowest effort, highest-impact activities first.
Step seven
Habit Building
Based on the actions and activities documented, list out 3 habits that need to be adopted within your organization to support the Digital Value mindset.
Success as a habit
TRACKING PROGRESS
Digital Growth Tracker
This is where the fun math comes in, and we determine the metric around your Digital Value. You’ll use this sheet to track your monthly changes in Digital Value, and measure your Digital Growth).
STAY IN COMMUNICATION
Monthly Meetings
Ensure that you are on track by having monthly meetings. This will help you track your progress, adjust efforts, push forward your initiatives, and you’ll be able to determine how much your Digital Value has improved month-over-month.
ASSESS & ADJUST
3 Month Reassessment
After you have completed your first three-month plan you should review your results, celebrate your wins, and plan the next three months.
Are you ready to create growth in your organization?
Download the Digital Growth Worksheet below and contact us to schedule a 15-minute intro call. We’ll make sure you have all the tools you need to create a winning marketing strategy.
