In an effort to measure the effectiveness of our projects or programs, we’ve created a worksheet that incorporates methods we have used for years to bring focus to the planning, strategy, and basic structure of executing a digital initiative.
The following represents a step-by-step walkthrough of our Digital Growth® Worksheet, and how each step can benefit your organization achieve measurable growth over time.
Briefly describe your top priority business objective (something measurable and attainable).
Define the top 3 metrics that will be measured (each month) to define success. Once you’ve defined your key metrics, enter in a value representative of a “low” value, and a “high” or “target” value).
Calculate the difference between “Low” and “Target” values that you put for your Key Performance Metrics. This will be important further down in your score calculations.
List 10 growth-focused activities that can be done to improve the current metrics. Rate each activity’s impact (low, med, high) and effort/cost (low, med, high).
List up to 5 factors not within your control which could negatively impact your organization’s ability to support your Business Objective defined in Step 1 (low, med, high).
Define an initial 3-month schedule comprised of actions you will take as an organization to improve your Key Performance Metrics defined in Step 2. Prioritize the lowest effort, highest-impact activities first.
Based on the actions and activities documented, list out 3 habits that need to be adopted within your organization to support the Digital Value mindset.
Download the Digital Growth® Worksheet below and contact us to schedule a 15-minute intro call. We’ll make sure you have all the tools you need to create a winning marketing strategy.
What gets measured gets done. Download the Digital Growth® Worksheet today, rally your team, and create results!