What’s in the worksheet?
Rally your team around common goals
Establish core business objectives to help you define and prioritize your initiatives. Begin with the end in mind.
Set baselines and goals for key KPIs
Collaborate with your team to identify and set specific goals that are measurable and attainable.
Define an action plan
Define Positive Forces (marketing activities) you can prioritize, assign, and put into action.
Measure Digital Value over time
Calculate your Digital Value as a single numeric value and track your team’s progress over time.