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Solid Sit-Downs: Eduardo Martinez, Front End Designer

On today's Solid Sit-Downs, Eduardo Martinez sits down with us to talk about his career as a Front End Designer and his passion for bringing interactive experiences to life through website design.
SolidDigital Blog Cover Eduardo Martinez

Eduardo found himself starting his professional experience in the world of web design at the end of his university days. Somehow the idea of mixing technology and design to create interactive experiences blew his mind. For him, it was a great feeling to be able to imagine and create websites and then bring them to reality. Now after eight years, he is still following his passion for the craft, as technology – and the way people interact with it – continues to evolve.

What inspired you to become a Front End Designer?

While attending university school, I had the opportunity to take a specialty course in web design, which I wasn’t considering a lot at that time, but I had previous experience coding in high school, which made me give it a try. After that, I just couldn’t stay away from it, so I continued researching and creating web experiences until I got my first job as a Web Designer & Developer. I think the fact that I can mix both passions, design and technology, is what makes me love my job.

What do you like most about your job?

The challenge of solving problems. Creating amazing designs with breathtaking interactions and layouts is fantastic, but bringing them to a functional website is the part that I enjoy the most. You have to think and rethink a couple of times before choosing the best way to solve any situation, you have to research and ask your colleagues. All of these steps are my favorite part because it’s when you learn the most about development, and when you grow and become better.

What volunteering or passion projects do you do outside of work?

Landscape and architecture photography is one of my passion projects. I like to explore new places and shoot photos and videos to share with my family and friends.

What do you enjoy doing in your spare time?

I enjoy playing video games and watching movies has been one of my favorite things since I was a child. Also exercising, the gym, swimming, skating and even surfing. All these physical activities help me to release that extra energy that I always have, and keep me in good shape.

What has been your favorite project you’ve worked on during your time at Solid Digital?

I think Welcome Software has been one of my favorites. This project came together so nicely, we received really positive feedback from the client, everything fit into place and during production the project progression was smooth and we didn’t have any major issues. Also, the final result was amazing, the visual design, the website behavior, and interactions, everything fit in place.

As a Front End Designer, what expertise do you have that you can deliver to your clients?

One of the points that I consider most important in this job is that there is always more than one way to solve things, and it’s our task to find the most efficient way to meet the requirements of our clients. We are constantly looking for new and better ways to meet the expectations of each project. I think that’s what makes our agency stand out and have such good results.

What is one of your favorite things about Solid Digital’s culture?

Teamwork. This one was something astonishing when I joined Solid Digital. The fact that you know that all of your team has your back covered, makes you feel totally confident, and grateful for the team you belong to. But also that we are constantly pushing ourselves, evolving, and improving in many different ways; this, all together, is what I consider my favorite thing about Solid Digital’s Culture.

What are your top 3 favorite podcasts/books?

  1. Mira si yo te querré – Luis Leante
  2. The Subtle Art of Not Giving a F*ck – Mark Manson
  3. Podcast UXER RADIO
Luis Leante Mira si yo te querre
Solid Sit-Downs Eduardo Martinez
The art of not giving a f

What is your favorite museum?

The MUNAL in the center of Mexico City is one of my favorites. It always has amazing expositions from modern and classic artists, but you can also enjoy the architecture of this building, and the cylindrical main staircase, perfect for some IG posts.

What’s your most-used mobile application and why?

Money Manager. It’s really useful to manage expenses and debts, and this app allows me to do it in a simple way. Trust me, if you don’t keep track of your expenses, they can easily grow and you won’t notice.

What are three things still left on your bucket list?

  1. A trip all around the world
  2. Parachute Jump
  3. Surf a big wave

What is the one piece of advice you would give to someone who wants to have a career in your field?

This field is really amazing in many ways. I think the big requirement, like in any other area, is to feel that constant curiosity to learn all the time. Like everything related to technology, this is always evolving, and so should you.

What is your approach to providing great customer service?

Something that we’ve worked really hard to constantly improve at Solid Digital is the attention to detail. We really do our best to ensure the best quality in our projects. We test, review, and fix any details many times during our production process in order to deliver the best experience.

What would you like to be known for?

Being the guy that had the crazy ideas!

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