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Mobile Apps for Small Business (And Medium Too): Why You Need Them

Is your Portland business growing? See why mobile apps for small businesses (and mid-sized businesses) are key for customer engagement!
mobile apps for small business

No App for Your Customers and Want a Change? If You’re in Portland You’re in Luck.

Did you know that last year consumers downloaded over 194 billion apps? And that number is only getting larger.

You use apps every day. But do you know anything about them? How hard is it to build them, or if you should try to create one for your business?
What if you could have one for your customers to answer their questions and send them offers? What would it look like to have a mobile app for small business for your customers?

Don’t worry, if the idea of creating your own apps makes you want to run and hide, we’ve got you covered. Keep reading for everything you’ve ever wanted to know about apps and how they can help you and your small or mid-size business.

Mobile Apps for Small Business & Mid-Size Companies

There are millions of apps in the App Store. However, many apps are only used once or twice after they are downloaded. They are thrown into the virtual corner and forgotten along with the virtual dust bunnies. So, how can your small business create a mobile app that services your customers and doesn’t get overlooked?
Some ideas include offering regular discounts and coupons through your app. Other purposes are offering mobile ordering and payment through the app. When your customers have an incentive to log in, they will continue to come back for more.
So, how can you create an app that your customers want to keep using? To do this, you will need to research how an app can help your business streamline specific processes while also helping your clients. This is where your app can come into play – being useful and valuable at the same time.

Is It Right for Your Business?

At this point, you might be asking yourself, is building an app for your small business worth the investment? For some companies, this is a resounding yes. For others, it might not make sense.
Some questions you want to ask include:

  • Can you provide value to your customers through an app?
  • Do your clients need a convenient method to pay their bills or invoices?
  • Do you need a way to provide easy, automated customer service to your clients?
  • Can you solve a problem, or ease a bottleneck, with an app?
  • Do you have a customer loyalty program or offer coupons? Do you want to?

If you answered yes to any of the above, then an app could be beneficial to your business.

Unfortunately, many small and mid-size businesses are content to remain dependent on third-party apps such as Facebook and Instagram. And while these apps serve a vital purpose in your customer outreach, they should not be where you conduct everyday business.

Downfalls of Social Media

There are three main downfalls to depending on social media instead of an in-house app. First, you don’t want to be reliant on a third-party app to conduct your business. You have minimal control over these apps and, therefore, do not want to be solely dependent upon them to reach your customers.

Second, your customer reach via these apps is not what it used to be. You can’t simply put out a tweet or Facebook post about a sale you’re having and hope your customers see it. The fact is the majority, by far, won’t ever see it.

Third, content marketing (whether it’s done via social media, your website, or through email marketing) can be a daunting and slow process. However, everybody checks their phone multiple times per day. Some might even say we’re addicted to checking our phones.

You can quickly send out a push notification via your app and notify all your customers about a flash sale happening right now. And if they can purchase and pay via your app as well, then you can see how you can quickly profit from having your own mobile app.

We understand that creating an app is a daunting process; One that requires a considerable investment. However, we believe that having an app for your small business will pay for itself many times over through customer retention, customer service, and increased sales opportunities.

What If Every Business Had an App?

What would the market look like if every business had an app? We’re not sure. But we would love to see it happen. We believe that every business can benefit from having one, and we want to help you create a mobile app for your small business.
From fun lifestyle apps to communication apps to apps that improve your workflow, it seems there’s an app for everything these days. Don’t build a mediocre app that nobody wants to use. Take the time to do your research and create an app that helps your customers and allows you to communicate with them instantly.

There’s an App for That (Get Yours Too!)

When it comes to customer engagement and customer satisfaction, mobile apps for small business (and medium too) are the name of the game. Your business is growing, and you need to keep up with the competition.

Stop thinking that apps are only for the big corporations out there. With our help, you can have a fantastic app that will change the way you do business forever.
So, if you’re in the Portland area, we would love to talk about how we can help you and your business develop the best app for your company. And even if you’re not local, contact us today, we love talking about everything digital marketing. We can’t wait to see how we can help you grow your business today.

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