9 Ways a Chicago Web Design Agency Can Boost Your Health Care Website
Healthcare Companies are unique in their online presence. If your site is old and outdated, there’s a chance you’re missing out on providing users with the valuable information they are seeking.
Thankfully, hiring a Chicago web design agency can make all the difference.
Here are nine benefits to an updated healthcare website. By hiring an experienced web design company to help, you can boost your business, attract more visitors, and get growing.
1. Speak Their Language
For some, it can feel like doctors, and other medical professionals are speaking a foreign language. Unfortunately, too much medical jargon can cause communication problems.
By maintaining a helpful, informative blog, you can provide your visitors with the information they need.
For example, you can provide guides, whitepapers, and videos to keep your audience informed. With constant changes occurring throughout the healthcare industry, you want to provide easy access to information. As visitors discover your content, they’ll learn to come to your website for help.
Your entire website should feel natural to read and understand.
A Chicago web design company can help you create a site with your audience in mind. Instead of a website that’s stuffed with jargon, you can have a site that makes it easier for your audience to understand their medical concerns.
The design itself plays a big part in improving communication with your audience too.
A web design agency can design your website to evoke certain emotions. Their research can help create a digital interface designed to help your visitors and can break down the information in a way that’s easy to understand. Meanwhile, they can use creative visual elements and simple explanations to improve readability.
As a result, viewers are more likely to stay on the page, read your content and visit your site again and again.
2. Visualize the Data
Data visualization is becoming a popular trend in many industries. This technique breaks down intricate pieces of information, so they’re easier to understand.
Imagine the Fitbit platform. Fitbit now makes it easier for users to understand numerous pieces of data in a manner of seconds. Fitbit’s platform uses best-in-class design techniques to help people better understand their health.
An experienced Chicago web design team can improve your website to ensure everything is easy to understand, use, and explore.
3. Make Sure You’re Mobile
Today, consumers have twice as many interactions with brands on mobile devices than desktop computers. If you want a website that boosts your business, you need to make sure you’re mobile-optimized.
Hiring a Chicago web design agency will ensure your website is designed right. If you’re not mobile-optimized, there’s a chance you’re losing potential visitors. As more people check for information on their phones, they expect websites to look and feel the same way they would on larger screens.
A mobile-optimized website will make sure your content is easy to read and explore. As a result, you can gain more conversions from mobile users.
Mobile-optimization is vital for search engine optimization (SEO) too.
Google now uses mobile-first indexing to prioritize how they rank the pages in their search engine. If you’re not mobile-optimized, there is a chance searchers won’t find you when they search on Google.
4. Keep Your Site ADA Compliant
The American Disability Act (ADA) protects people with disabilities from being discriminated against. The ADA created a set of rules and regulations regarding website accessibility to ensure websites are accessible to everyone.
Failing to remain ADA compliant could leave you vulnerable to lawsuits. The ADA uses its Web Content Accessibility Guidelines (WCAG) to determine if a site is or isn’t compliant. There are numerous standards you’ll need to maintain to meet these guidelines.
An experienced Chicago web design agency can help ensure your site remains compliant. That way, you can protect yourself from lawsuits and ensure everyone can access your website with ease.
5. Improve The User Experience
A positive user experience (UX) will encourage people to remain on your website and explore. A complicated UX, however, can scare off visitors.
For example, your website should remain structured in a way that’s easy to explore one page to the next. You should have a clear navigation structure that feels intuitive. Otherwise, users will struggle to find the information they’re looking for.
Website speed is an essential component of UX design, too.
For example, 47% of consumers expect website pages to load within two seconds or less.
A web design agency in Chicago can make sure you’re utilizing the best UX design trends. For example, they can use white space to improve your site’s readability. Using UX design trends across your site will also ensure your design modern and consistent.
6. Easy Access to Customer Tools
Your customers want quick, easy access to all of the tools they need.
Is your website designed with an easy-to-use portal?
If not, a web design agency in Chicago can update your site to include these features.
7. Messaging Capabilities
You can improve your website’s functionality by adding messaging capabilities. Live chat is a great way to provide immediate answers. In addition to helping by phone, you can chat with users online, saving time and frustration.
8. Proof of Authority and Expertise
Why should a potential client choose your healthcare company over another? People want the best . To ensure them they’re receiving it, you need to provide social proof.
An experienced web design agency will help showcase your brand authority and expertise straight from the homepage.
This can include:
- Awards
- Testimonials
- Affiliations
- Associations
- Doctor pedigrees
- Notable achievements
- Research papers and studies
- “Best of” publication rankings
A creative design team can help you show off these achievements.
9. Increase Visits and Goal Conversions
A talented web design agency can use SEO to improve your ranking on search engines like Google. SEO requires a number of components. Design plays a big part.
Once your SEO ranking increases, you’ll gain more website traffic. Then, your design team can create eye-catching call-to-action buttons to encourage interactions. As engagement improves, so will conversions.
As a result, you can boost your healthcare business and improve your ROI!
9. Give Your Healthcare Website a Boost: 9 Ways a Chicago Web Design Agency Can Help
Improve your website’s health and start attracting more users and clients. Now that you know how a Chicago web design agency can help don’t wait! Start improving your website and boosting your business today.
Contact us today to discover your new website!
