Why Repurpose Content?
Repurposing content allows you to maximize the impact of your efforts by transforming one piece of content into multiple, thereby reaching a broader audience. It also ensures that your high-quality content doesn’t get buried (get it?) and forgotten in the archives.
The Zombie Content Strategy
Just like zombies, your old content can be revived and given a new purpose. Here are some non-spooky ways to get that old content’s heart beating again:
1. Identify: The first step is identifying which pieces of content are worth resurrecting. Look for ‘evergreen’ content that remains relevant over time, or content that was popular with your audience.
2. Revamp and Repurpose: Once you’ve identified your monster, it’s time to charge up the generators and get the sparks flowing. Update any outdated information, add new insights, and consider changing the format. A blog post could be turned into an infographic, a podcast, or a video.
3. Reanimate with SEO: SEO is the lifeblood that can revive the deadest of posts. Update your content with current keywords and SEO strategies to improve its visibility.
4. It’s Alive!: Just like all web content, even the living dead need promotion. Share it on your social media channels, email marketing campaigns, and any other platforms where your audience is active.
Remember, the key to successful zombie content is to keep it relevant and valuable to your audience. This Halloween, let’s get out our shovels, head to the content cemetery and bring some old content back from the dead. Happy Halloween!