The Marketing Director’s Guide to Website Design
Forget the formal job description. Marketing Directors are the superheroes, the heavy lifters, “the buck stops here” stoppers.
At Solid Digital, we know this because we partner with Marketing Directors every day. From research and discovery, to website development and design, to ecommerce, and digital marketing and strategy – we work closely with Marketing Directors to set and meet objectives and KPIs, and – more importantly – to exceed them.
One thing we’ve noticed is that no matter the industry or company, the individuals we work with experience consistent pain points, such as:
Inheriting underperforming websites + outdated technology
Keeping up with ever-changing company priorities
Constant budget constraints
Being given impractical timelines
Finding the right vendors
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While there’s no simple one-size-fits-all solution, we have identified some ways to break down these barriers and break through to the other side.
Whether you are new to your role or company, or a seasoned professional, our Marketing Director’s Guide to Web Design is designed specifically to help you use your superpowers efficiently, effectively and keep on pushing forward.