Next, is the fun part, improving this value and keeping the momentum moving upwards! Digital Growth™ is equal to your Digital Value™, times positive forces, minus negative force. Sounds complicated written out like this, but it’s really pretty simple… What can we do to overcome the hurdles we’re going to face to improve the results of our most important metrics.
To tackle this, there should be a clear vision and strategy for your digital efforts. Dig into the details and make sure there are reasons for each decision being made. Whether it’s content for your website, a feature in your app, or a new audience to target. Outline an organized plan of attack with multiple steps to achieve the final goal. Start by implementing and integrating technologies to complete the highest impact, lowest cost, opportunities as fast as possible.
For our business, we believe in the saying “what gets measured gets done”. Creativity, skill, and intuition are qualities we use to make amazing experiences, but creating Digital Growth™ is what drives us to create results.