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To achieve growth, you must know what it is you’re measuring. Digital Growth® is defined as the increase or decrease of your Digital Value over time, but what exactly is your Digital Value? Whether it’s a website, marketing program, or an app, we understand there’s an outcome that is desired. It is our goal to help customers define a group of metrics which can be measured to reflect the progress of our efforts. With some not-so-fancy math, we take those metrics and determine a “score” across all of the defined measurements. This is what we call your Digital Value.
Dg = Dv x (pF – nF)
Digital Value: A metric used to measure the success of your digital presence.
Digital Forces: Positive & negative factors that affect the trajectory of digital growth.
Digital Growth: The increase or decrease of your digital value over time.
Next, is the fun part, improving this value and keeping the momentum moving upwards! Digital Growth® is equal to your Digital Value, times positive forces, minus negative force. Sounds complicated written out like this, but it’s really pretty simple… What can we do to overcome the hurdles we’re going to face to improve the results of our most important metrics.
To tackle this, there should be a clear vision and strategy for your digital efforts. Dig into the details and make sure there are reasons for each decision being made. Whether it’s content for your website, a feature in your app, or a new audience to target. Outline an organized plan of attack with multiple steps to achieve the final goal. Start by implementing and integrating technologies to complete the highest impact, lowest cost, opportunities as fast as possible.
For our business, we believe in the saying “what gets measured gets done”. Creativity, skill, and intuition are qualities we use to make amazing experiences, but creating Digital Growth® is what drives us to create results.
Digital Value (Dv): A metric used to measure the success of your digital presence.
Digital Forces (pF, nF): Positive & negative factors that affect the trajectory of digital growth.
Digital Growth® (Dg): The increase or decrease of your Digital Value™ over time.
Vitality sought a partner that could redesign and develop their website and elevate their brand. With the website, they primarily wanted to guide users through the funnel, with a strategic journey that showcased the valuable content Vitality has created (and continues to create).
