Content Strategy & Development

Not your average content writing service; not your average results

You already know one-off blog posts are not helping your website's visibility or ranking. We provide brands with consistent, data-driven, targeted content that does.


Our Approach to
Content Writing

Every brand has it’s own unique offerings, value proposition and ideal customer profiles. So when it comes to providing resources for your website visitors, that content should be as distinctive as you are. For marketing teams struggling with the copy writing resources or SEO know-how, our process is built around helping you where you need it most. 

Our Proven Process

The first step we take in creating content for your brand is to learn from you. In addition to understanding your industry, brand voice and audience, we audit and analyze your current content and SEO performance to better prepare our team and build a strategy for success.
Key steps during this phase:
  • Onboarding
  • Project Kickoff
  • Keyword Ranking Analysis
  • Current Organic Traffic Audit
Your content strategy serves as the foundation for not just what topics will be covered and who the target audience will be, but informs how success will be measured and what that looks like. SEO and traffic are impacted not just by posting new content, but by connecting that content within other pages on your website and focusing on specific keyword phrases – all of this and more is part of a cohesive content plan.
Key steps during this phase:
  • Brand Messaging Framework
  • Develop Monthly KPIs
  • Pillar & Topic Recommendations
  • Define Priority Keywords
A content calendar is much more than just a list of publication dates. We collaboratively create a shared document all writers, editors and contributors can utilize for full visibility. From ideation to choosing SEO-friendly titles and building content that works for your marketing campaigns and goals, our creation process is built with intention and focused on results.
Key steps during this phase:
  • Content Calendar Creation
  • Begin Month 1 Content Production
An experienced copy writer creates three pieces of high-quality, unique, optimized content for you each month. But we don’t stop there. We also provide a header image for each piece and we add the content to your website so there’s nothing your team needs to do. Guided by monthly reporting and strategy meetings, you can expect to see ranking and traffic improvements that grow over time.
Key steps during this phase:
  • Blog Creation (3/month)
  • Publish Blogs + Header Images on Website
  • SEO Optimization
  • Monthly & Quarterly Reporting & Strategy Meetings


After we come out of our learn and strategize phase with brand messaging guidelines and an updated editorial calendar, our monthly posts are researched, optimized and posted along with curated header images directly on your site - it's that easy.


Content Strategy & Development

Fresh content, optimized for search, month after month.

Starting at



USD /month


Brands We Work With

6sense logo
A graphic of the Calbright logo.
IMO Logo
Vevo logo
fortinet logo
0 hours

average time to write a blog post

0 %

of Internet users read blogs

0 %

of blog writers check results

Frequently Asked Questions

For new clients, we start with our learn and discover phase to allow our team to create a strategy based on your brand voice, target audience and company goals. 

After that, we create a working content calendar and get to work. Our team creates three blogs each month – taking on the full scope from keyword research to publication on your website. We also meet with you and your marketing team each month to review metrics and provide recommendations. 

We use a combination of a current website audit, keyword research, and learnings from our learn and discovery phase and monthly reporting to determine focus keywords for your content. 

As a part of our content writing service, we do not promote content through social media, email marketing or elsewhere. However, we do offer both social media maintenance and email marketing services for those who need help with a more inclusive marketing solution.

We look at metrics such as overall organic traffic, pageviews and keyword rankings. We also find that comparing metrics month over month helps us determine what’s working and what isn’t so that we can continually provide the most impact possible with the content we create.

Let’s get started!