EGC (Employee-Generated Content) refers to any content—such as social media posts, videos, blogs, or photos—created and shared by current employees that highlights aspects of the brand. This type of content offers a layer of authenticity and human connection, especially valuable at a time when AI-generated and highly polished branded content is becoming more common.
EGC can showcase company culture, spotlight leadership, highlight product or service offerings, or simply give a behind-the-scenes look at day-to-day work life. Because it comes from real people with firsthand experience, EGC often resonates more deeply with audiences and builds trust in a brand. It is also commonly used to support recruitment efforts, increase employee engagement, and amplify reach when shared across personal networks.
