Circle to Search is an intuitive feature available on select Android devices that allows users to draw a circle, highlight, or tap on any item visible on their screen to instantly search for more information about it. Whether it’s a product in a video, text in a message, or an image in a social post, users can access relevant search results without having to switch apps or manually type a query.
This tool is part of a broader trend toward more seamless, context-aware search experiences that prioritize speed and convenience – something digital marketers need to be aware of and prepared for. By integrating search directly into the user’s flow, Circle to Search reduces friction and encourages fast research and purchasing with less time for decision making.
