AI-generated content refers to any form of text, image, video, or audio created with the assistance of artificial intelligence tools, often using algorithms trained on large datasets. Today, for AI-driven marketing, marketers commonly use AI-generated content to streamline production, save time, or fill content gaps when resources are limited.
Its advantages include speed, scalability, and the ability to quickly generate drafts or ideas across multiple formats and topics. However, the quality of AI-generated content can vary and may lack the depth, originality, or nuanced insight provided by a subject matter expert or skilled copywriter. Poorly optimized or generic AI content can also fail to meet SEO standards, reducing its visibility in search results. To maximize effectiveness, AI-generated content should often be edited or enhanced by humans to ensure it aligns with brand voice, user intent, and search engine guidelines.
