An AI agent is a software system capable of operating autonomously, making decisions, and performing tasks without human input. Common examples include AI chatbots, virtual assistants, and AI-powered customer service tools that interact with users in real time.
AI agents are a powerful way for digital marketers to boost engagement and improve conversion rates by providing immediate, personalized interactions with website visitors. These agents can answer questions, recommend products, capture user information, and guide visitors through the conversion funnel—often replacing or supplementing live human support. However, if poorly designed or implemented, they can also frustrate users and negatively impact the customer experience. Ideally, AI agents offer a scalable and effective solution to enhance both user satisfaction and marketing performance.
