7 Reasons Why Using Video in Web Design Is Essential to Success
Do you struggle to reach your target market with your website? Is your content marketing plan best described as trial and error?
You want to increase your reach and bring in new customers, but who has the time to figure out your digital marketing strategy?
Your website is your storefront and sells your product or service to your customers. While your digital marketing is your advertising, whether it’s paid or organic, incorporating graphics and video in web design and optimization can extend your reach and visibility.
Your digital marketing and website design cannot live in separate silos. They must be intertwined for maximum effectiveness. A custom website that incorporates your branding to reach your sales goals will allow you to scale your business to the next level.
Does all this talk about website design and creating videos make your head spin? Don’t worry, we’ve got you covered. Read on to learn the 7 reasons graphics and video are essential to the success of your business.
Visuals Are Essential to a Website
Creating a useful and optimized website that turns leads into customers starts long before you sit at the computer and begin designing. Great website design can lead to a successful user experience, which leads to increased sales and customer loyalty.
The benefits of video in web design are numerous. Here we’ve narrowed the list to the top 7 that are essential to your success.
Good website design combines all of the reasons listed below. You need to improve your SEO and UX, as well as create great graphics and visuals. They all come together in a perfectly designed website.
Reason 1: Google Loves Video in Web Design for SEO
To increase your organic reach through search optimization, use videos to set yourself ahead of your competition. Google is giving preference to articles with videos; use this to your advantage to move up in the search rankings.
Just as with your text content marketing, video content marketing needs to be helpful and informative. Don’t create videos solely for the sake of having them on your website.
Use videos as a valuable addition to your content marketing plan. To get the maximum benefits of video marketing from your website, don’t create your next content marketing plan without including videos and graphics.
Reason 2: Build Authority
You build authority by showing your readers that you know about your topic or industry. Adding videos to your content allows you to go a step further in showing your viewers how much you know and how you can help them.
You can increase your credibility by creating amazing tutorials, answering your readers’ most pressing questions, and creating videos showcasing this content.
Reason 3: Let Your Viewers Get to Know You
Your brand needs to resonate with your audience. You can build your personality by sharing your true self through video. Millennials are willing to pay more and are more loyal to companies they trust and whose values align with theirs. Convey your values and company mission through graphics and videos.
Reason 4: Build Visibility
Reach a wider audience than text alone. More consumers are watching video these days. Use video to make your business stand out from the crowd and get noticed by your ideal client or customer.
Getting in front of your target audience is one of the critical benefits of animation in web design. You need to be where your clients are, to do this build your visibility through videos.
Reason 5: Improve User Experience
The saying a picture is worth a thousand words is highly applicable here. People are visual creatures by nature. You can instantly improve the user experience of everyone who visits your website through the use of captivating graphics and videos.
Reason 6: Increase Conversions
People might scan your blog post and miss the critical information you want to share. But few people skip ahead in videos. You can increase your conversions by increasing engagement with your content through videos, animated illustrations, and graphics.
Reason 7: Reuse Content Across Multiple Platforms
You can shoot a video once and upload the final edited piece of content to your video hosting, such as YouTube. But you don’t have to stop there. You can embed the video into your blog post and improve SEO, as mentioned in reason number one above.
You can also use snippets of the video on your social marketing platforms such as Facebook and Instagram, where videos are going viral. Using video snippets builds your visibility, as highlighted in reason number four above.
Work smarter and more efficiently by incorporating your videos across multiple platforms in your content marketing strategy.
Video Content Is King
As you can see, one video can serve multiple functions making it the ideal addition to your digital marketing arsenal. The benefits of fully utilizing video in your web design make it the perfect way to improve your website.
Videos are essential to your optimized site. To compete in today’s market, you must add videos into your content marketing strategy. Improve the user experience for your customers each time they visit your website by offering helpful and informative videos that answer their questions and solve their problems. Increase your visibility and then your conversions through fantastic video content.
Utilizing and optimizing your video in web design is essential to the success of your reach, visibility, user experience, and sales conversions. Make the most of your web design by incorporating graphics, animation, and videos into your website today.
For more information about how we can help you build the ideal website for your business goals, reach out to us today.