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Solid Sit-Downs: Marla Aistrope, Digital Marketing Strategist

Marla received an MBA in marketing from The Ohio State University’s Fisher College of Business. When she closes her laptop, she can be found, running, swimming, playing tennis or cooking.

Marla began working in search engine marketing more than 15 years ago. She has since helped numerous clients with digital marketing strategy, SEO, paid search, and overall website optimization.

Prompted recently to come up with a theme for a blog series about the dynamic nature of digital marketing, she coined the term, “Always Be Optimizing,” or ABO.

Marla received an MBA in marketing from The Ohio State University’s Fisher College of Business. When she closes her laptop, she can be found, running, swimming, playing tennis or cooking.

Q&A w/ Marla Aistrope

Q: What is your favorite quote?

“Life would be tragic if it weren’t funny.”– Stephen Hawking

Q: What inspired you to become a Digital Marketing Strategist?

Growing up, there were so many Digital Marketing Strategists I admired. Oh, wait…I would have to say that as a person who thinks like a marketer, I followed that interest into the digital marketing world – for me, it’s the most exciting and fun place to be in business.

Q: What do you enjoy the most about being Digital Marketing Strategist at Solid Digital?

I love getting to help clients through challenges and find new opportunities.

Q: As a Digital Marketing Strategist, What expertise do you bring to your clients?

The confluence of bringing the right visitors to a website AND engaging them with the right content in a form they can understand.

Q: What is your approach to providing great customer service?

Listen first. Every client had a unique point of view and different needs.

Q: What has been your favorite project you’ve worked on during your time at Solid Digital?

That’s like asking a parent to pick their favorite child! I love them all equally of course. In seriousness, I’ve enjoyed those projects in which I’ve been able to dig into the data to help inform the strategy moving forward

Q: What do you enjoy doing in your spare time?

If I’m not hanging out with my favorite 8-year old, I am usually running or swimming- training for a race to keep motivated.

Q: What volunteering or passion projects do you do outside of work?

I am involved in my son’s school. I am a parent ambassador to help other families who determine if it’s the right place for their child and I’ve been able to volunteer my time helping with website updates and marketing.

Q: What is your favorite museum?

The Art Institute of Chicago

Q: Your top 3 favorite Podcasts/Books?

I’m a big podcast listener. A few of my favorites are:

 Q: What is one of your favorite things about Solid Digital’s Culture?

I started work the first day the office was closed due to the shelter-at-home order. My favorite thing about the culture is the fact that it’s so strong, that even working remotely, it’s shining through.

 

 Q: What is your favorite Solid Tradition?

The solid-dailies! It’s a fun way to keep the team connected on a daily basis.

Q: What do you like on your pizza?

Veggies – but hold the olives. Please, no olives.

Q: What’s your most-used mobile application and why?

Google Maps. I’d be lost without it.

Q: What are three things still left on your bucket list?

    1. Hiking in Patagonia
    2. Completing in triathlon and placing in the top 3 for my age group
    3. Skydiving with my son (I promised him)

 

Q: What is the 1 piece of advice you would give to someone that wants to have a career in your field?

Start with a broad business education.

Q: What would you like to be known for?

“She’s the funny one.”

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