Marla began working in search engine marketing more than 15 years ago. She has since helped numerous clients with digital marketing strategy, SEO, paid search, and overall website optimization.
Prompted recently to come up with a theme for a blog series about the dynamic nature of digital marketing, she coined the term, “Always Be Optimizing,” or ABO.
Marla received an MBA in marketing from The Ohio State University’s Fisher College of Business. When she closes her laptop, she can be found, running, swimming, playing tennis or cooking.
“Life would be tragic if it weren’t funny.”– Stephen Hawking
Growing up, there were so many Digital Marketing Strategists I admired. Oh, wait…I would have to say that as a person who thinks like a marketer, I followed that interest into the digital marketing world – for me, it’s the most exciting and fun place to be in business.
I love getting to help clients through challenges and find new opportunities.
The confluence of bringing the right visitors to a website AND engaging them with the right content in a form they can understand.
Listen first. Every client had a unique point of view and different needs.
That’s like asking a parent to pick their favorite child! I love them all equally of course. In seriousness, I’ve enjoyed those projects in which I’ve been able to dig into the data to help inform the strategy moving forward
If I’m not hanging out with my favorite 8-year old, I am usually running or swimming- training for a race to keep motivated.
I am involved in my son’s school. I am a parent ambassador to help other families who determine if it’s the right place for their child and I’ve been able to volunteer my time helping with website updates and marketing.
The Art Institute of Chicago
I’m a big podcast listener. A few of my favorites are:
I started work the first day the office was closed due to the shelter-at-home order. My favorite thing about the culture is the fact that it’s so strong, that even working remotely, it’s shining through.
The solid-dailies! It’s a fun way to keep the team connected on a daily basis.
Veggies – but hold the olives. Please, no olives.
Google Maps. I’d be lost without it.
Q: What are three things still left on your bucket list?
Start with a broad business education.
“She’s the funny one.”