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RECORDED ON Tuesday, October 26th, 2021

On-Demand Halloween Edition: Scary Stories from the Marketing Department

The most successful client relationships we have – as a vendor – are all good culture fits. After many years and hundreds of conversations with Marketing Directors and teams, it’s clear that there are definitive pitfalls one can avoid when choosing a vendor – if only you know what to look out for. And who better to tell these stories than a group of Marketing Directors who have been through it.

Jesse McCabe, PANEL MODERATOR + CEO

Scary Stories from the Marketing Department

It’s almost Halloween and what better way to celebrate then to share some scare! This Panel for Marketing Directors and team members is all about….

We all have scary stories of poor vendor experiences. In this episode, our experts will share some of their past experiences gone wrong and reflect on the lessons they learned along the way. We’ll glean some common themes and how to address them to avoid future fright.

Panel Guests

Gillian Carter
Brandtrust

Gillian Carter serves as the Director of Marketing at Brandtrust, a research and brand strategy firm that applies methodologies grounded in the applied social and behavioral sciences to solve brand challenges. She is responsible for directing media relations, branding, advertising and website development, as well as manages sponsorships, events, marketing training and more. She will forever be a Michigan State University Spartan, but prior to Brandtrust, she worked as a senior producer at a global virtual events firm, and in sales for Health and Cooking Light magazines and the Corporate Executive Board. Gillian lives in Chicago with her husband, daughter, and dog, and can usually be found standup paddle boarding year round on Lake Michigan.

Jana Bartlett
ArisTech Surfaces

As an international Marketing Director, Jana helps companies in digital management, voice of the customer, new product development, and their go-to-market plan, so they achieve awareness, active engagement, acquire prospects and retain promoters of the brand, as customers. Analytical, passionate, actively hands-on, and creative, She thrives in an agile and fast-paced environment ready for change and structured growth. With BtoB, BtoC experience, and a range from consumer goods, service, to specialty engineered materials, She adapts to meet the needs of the manufacturer and develop key channel strategies for growth.

Melinda Joseph Sterling Trading Tech

Melinda has overs 15 years of experience in marketing communications and has worked in all sectors (B2C, B2B, and B2G) both hands on and overseeing go-to-market campaigns, digital, event management, PR, content, and brand management. Melinda is the CMO at Sterling Trading Tech (STT), a leading provider of professional trading technology solutions for the global equities, equity options and futures markets.